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Business - Unit 2 - Marketing

This class was created by Brainscape user Molly Silvera. Visit their profile to learn more about the creator.

By: Molly Silvera
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Decks in this class (5)

Product - The Product Life Cycle
What happens to demand for a prod...,
What are the 5 parts to the produ...,
Explain the development part
9  cards
Product - Product Portfolios
What is a product portfolio,
How do business extend the life o...,
How can firms broaden their portf...
3  cards
Price - Pricing Strategies
What is market led pricing,
What are the 4 different pricing ...,
What is penetration pricing
10  cards
Promotion
Name the 7 methods of sales promo...,
What is direct marketing,
What are pros cons of direct mark...
5  cards
Place - Where the Product is Sold
What is meant by place,
Name the 3 indirect distribution ...,
Explain 1 manufacturer to wholesa...
6  cards

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Business - Unit 2 - Marketing

  • Class purpose General learning

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