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Business to Business Marketing

This class was created by Brainscape user Alvin Wiggins. Visit their profile to learn more about the creator.

By: Alvin Wiggins
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Decks in this class (8)

Chapter 7: Segmenting, targeting, and Positioning
This process involves choosing se...,
Creation of greater value for tar...,
A method of segmentation used in ...
37  cards
Intro to Business to Business Marketing
Entrepreneurial marketing is defi...,
What three concepts function diff...,
Entrepreneurial marketing can be ...
56  cards
Chapter 2 Business-to-BUsiness Environment: Customers, organizations, and Markets
Organizations act as middlemen pr...,
What are the types of organizatio...,
These organizations provide an of...
62  cards
Chapter 5 Concepts and Context of Business Strategy
Usually the first quantification ...,
Contextual definition of what the...,
Specific measurable expressions o...
25  cards
Chapter 3 Organizational Buying and Buyer Behavior
The individuals and organizations...,
A collection of individuals with ...,
Product ____ serves as an interna...
28  cards
Chapter 8: Developing the product, service, and value of the offering
Customers acquire technology for ...,
What is the largest single reason...,
When do profits classically peak ...
32  cards
Chapter 9: Innovation and Competitiveness
Adoptng world class supply manage...,
Innovativeness can be viewed as a...,
What are the four elements of an ...
56  cards
Chapter 13: Business-to-BUsiness branding
Why does branding ad value for th...,
One way that marketing creates co...,
How does branding help a company
64  cards

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Business to Business Marketing

  • Class purpose General learning

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