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Decks in this class (24)
Mass and niche markets
What is a market,
Is a market only for businesses t...,
What two main types of markets ar...
11
cards
Dynamic markets
What is a dynamic market,
5 ways that a market can change,
What might businesses need to do ...
3
cards
Online retailing.
What is online retailing,
What has the growth of online ret...,
What are some benefits for busine...
4
cards
Competition.
What is direct competition,
What is indirect competition,
How does competition affect busin...
8
cards
Market research.
What is product orientation,
What is market orientation,
Why is market orientation lower risk
32
cards
Market positioning.
What is market mapping how is a m...,
What information can market maps ...,
What are the limitations market p...
12
cards
Supply and demand
What is demand,
What is supply,
What does a supply and demand dia...
28
cards
Interpreting elasticity of demand.
What is ped,
What is the formula for ped,
Why is ped always negative
26
cards
The marketing mix
What is the marketing mix,
What are the 4ps,
What is the design mix
5
cards
Promotion and branding. 2/4Ps
What is promotion,
What are promotional objectives,
What are adverts
21
cards
Pricing strategies - 3/4 Ps
What factors affect the price of ...,
What are promotional pricing stra...,
What is price skimming how is it ...
10
cards
Distribution - 4/4 Ps - Place.
How do businesses get their produ...,
What are retailers,
What are wholesalers what do they...
11
cards
The product life cycle and Boston Matrix
What is the product lifecycle,
What are the five stages of the p...,
What is the development stage
18
cards
Marketing stratergy (Mass and niche.)
What is a mass marketing strategy,
What may a business do to market ...
2
cards
B2B and B2C marketing.
What is b2b marketing,
What is b2c marketing,
What does b2b need to focus on ho...
4
cards
Customer loyalty.
Why is customer loyalty important,
What is important in building cus...,
Why is after sales service also i...
5
cards
Employees as costs and assets.
How are employees often considere...,
Why do some businesses consider s...,
How does the government protect w...
8
cards
Flexible workforces.
What is a flexible workforce,
Why is it beneficial to a busines...,
How can flexible working affect h...
10
cards
Employee relationships.
Why are employee employer relatio...,
How do employers treat individual...,
What is collective bargaining wha...
4
cards
Recruitment and training.
What is recruitment,
Recruitment involves many stages ...,
What is a job description what do...
21
cards
Organisational structures.
Organisations usually have hierar...,
What is the chain of command,
Give a hypothetical organisationa...
18
cards
Employee motivation
Why are motivated employees pivot...,
Why is it important for a busines...,
There are several theories on how...
25
cards
Leadership
What are leaders why are they dif...,
What are the different types of l...,
What is a paternalistic style of ...
7
cards
Entrepreneurs
What is an entrepreneur,
Why are they important,
What are entrepreneurs key roles
11
cards
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Business theme 1
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