This class was created by Brainscape user Madhan Kumar Sundaramoorthy. Visit their profile to learn more about the creator.
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Decks in this class (12)
WEEK 1|Consumption and demand:
Micro & Macro economics: the role of data, production, consumption and exchange, consumption baskets, sources of consumer survey data
16
cards
WEEK 2|Micro-economic concepts:
Utility: cardinal vs ordinal, indifference curves. Demand and supply curves, changes in demand and elasticity. production cost, cost curves. Make vs buy decisions, production quantity decisions
67
cards
WEEK 3|Firm level strategies and performance data:
Objectives and types of pricing strategies, analysis of firm performance - key ratios. Analysis examples: Ultratech, Page Industries, Nestle, TCS
34
cards
WEEK 4|Analysing industry level data:
Industry definition and classification codes, IIP and PMI, industry market structure and concentration indices, competitive positioning in an industry - Porter's five forces. Analysis examples: Cement industry, Textile industry, FMCG industry, IT industry
32
cards
WEEK 5|Case study 1 - Fabmart (E-Commerce):
Introduction to E-Commerce, Fabmart case introduction, explanation of data set & questions to be answered, revenue pareto, volume pareto, scatter plot of sales and revenue, revenue trend
13
cards
WEEK 6|Fabmart case continued:
Sales analysis, organisation of distribution centre, analysis of sales trends, average days of inventory, ledger, avoiding stockouts
0
cards
WEEK 7|Case study 2 - Ace Gears (Manufacturing):
Introduction to the manufacturing sector, context of the automotive industry during the years 2019-2021, explanation of data set containing monthly information on sales, production, inventory and costing. Revenue trend analysis, portfolio management
14
cards
WEEK 8|Ace Gears case study continued:
Regional sales analysis, sales agent planning, production scheduling, scrap analysis, unit level profitability analysis, raw material re-ordering and safety stock
0
cards
WEEK 9|Case study 3 - Tech Enterprises (IT):
Introduction to HR as a function, Introduction to the Tech Enterprises, internal sourcing, ranking of internal candidates, job description, sourcing channels and their analysis, recruitment process and onboarding
0
cards
WEEK 10|Case study 4 - PayBuddy (Fin Tech):
Introduction to Finance Industry and Fintech, payment processing and money flow, new credit product introduction, nudge economics, payment transaction and customer data set, identifying rules to target the appropriate customers
0
cards
WEEK 11|Paybuddy case continued:
Introduction to A/B testing, analysis of the A/B testing data, credit risk evaluation, risk-return tradeoffs
0
cards
Week12| Conclusion
Discussion on student acquired data sets. Wrap upaWrap up (summary) of the case studies, course project work
0
cards
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Business Data Management
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