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BUSI4201A Marketing Metrics

This class was created by Brainscape user leo saurer. Visit their profile to learn more about the creator.

By: leo saurer
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Decks in this class (10)

Intro to marketing metrics
Metric,
Managers are required to,
Managers must
3  cards
Share Metrics
Unit market share,
Revenue market share,
Relative market share
14  cards
Share Metrics Part 2
Penetration share,
Penetration share insights,
Share of requirements formula
15  cards
Margins and Profits (Part 1)
Fixed costs,
Variable costs,
Formula total costs fixed costs t...
15  cards
Margin and Profits (Part 2)
Target volume,
Target volume ros,
Price premium
15  cards
Pricing
Totall contribution,
Total profit,
P optimal
7  cards
Product and Portfolio Management
Total volume,
Adjusted trial rate,
Trial population
11  cards
Sales Force Management
Workload,
Sales potential,
Setting sales force objectivessmart
11  cards
Promotional Profitability
Total sales,
Baseline sales,
Incremental sales
35  cards
Customer Profitability
Companies often think of the prof...,
Customer profits,
Customer lifetime value clv
16  cards

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BUSI4201A Marketing Metrics

  • Class purpose General learning

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