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Brand Management

This class was created by Brainscape user Lucy Wilson. Visit their profile to learn more about the creator.

By: Lucy Wilson
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Decks in this class (8)

Lecture 1 - Branding basics
What is a brand,
Name an example of differentiatio...,
What is relationship value
6  cards
Lecture 3 - Authentic Brands
Beverland 2009,
Principals syvateno 2008,
Definition of an authentic brand
34  cards
Lecture 4 - Building iconic brands through cultural branding
Define an iconic brand,
What do cultural icons come to st...,
Where do iconic brands power come...
25  cards
Lecture 5 - Managing Brand Communities
Where did communities used to be ...,
How are shared identities now rooted,
Why should brands care about cons...
23  cards
Lecture 6 - Sensory branding
Define sensory branding,
What is the goal of sensory branding,
How can colour sight be used to i...
33  cards
Lecture 7 - Retro branding
Define nostalgia,
What do people gain from consumin...,
Why do consumers like nostalgia
16  cards
Lecture 8 - Doppelganger Brand Images
What is the difference between 19...,
What are doppelganger brand images,
Examples of doppelganger brand im...
16  cards
Lecture 9 - The rise of antibranding
John william godward 1990,
Veblen,
What is conspicuous consumption
18  cards

More about
Brand Management

  • Class purpose General learning

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