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Brand Management

This class was created by Brainscape user Jakob Högberg. Visit their profile to learn more about the creator.

By: Jakob Högberg
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Decks in this class (6)

Introduction to BM (Why? Associations)
Why do brands matter to the consumer,
What is a brand,
Why do brand matter to the companies
7  cards
Fundamental Concepts (Positioning, identity, awareness, equity)
What is brand awareness,
What are the two dimensions of br...,
What are the two dimensions of aw...
17  cards
Ulf's lecture - Fundamental brand elements (distinctive & descriptive concept)
What dimensions does the intellec...,
What is a descriptive concept,
What 5 benefits does the descript...
10  cards
Control of brand elements
What is a brand element,
What does brand elements provide ...,
What legal control can be used in...
4  cards
Brand-based business models
What is a brand based business model,
Which are the 7 central brand bas...,
What is the same and what is new ...
14  cards
Brand Strategy (incl portfolio & architecture)
What benefits does brand strategy...,
What main 5 activities does brand...,
What are the 8 most important con...
6  cards

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Brand Management

  • Class purpose General learning

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