This class was created by Brainscape user Gundo M. Visit their profile to learn more about the creator.
By:
Gundo M
- decks
- flashcards
- learners
Decks in this class (10)
SU 1: Introduction, Brand Image And Positioning
What is branding,
What is the history of branding,
What is a product
17
cards
SU 2: Brand Architecture And The Brand Relationship Spectrum
Define brand architecture,
What are the different brand roles,
What is the role of brand archite...
26
cards
SU 3: Brand Equity And Brand Value Chain
Define brand equity,
What are the different brand equi...,
What are the benefits of the empl...
27
cards
SU 4: Designing Marketing Programmes to Build Brand Equity/
What are the factors to consider ...,
Interpret personalisation when de...,
What is a product strategy
26
cards
SU 5: Measuring Brand Equity And Performance
Why is measurement important,
What are the three levels for mea...,
Define brand
17
cards
SU 6: Brand Contact Planning
What is brand contact planning,
What is the role that touch point...,
What steps should be followed whe...
12
cards
SU 7: Branding in the Digital Era
What are the concepts of branding...,
What are the 4 phases in the cust...,
What are the eight different digi...
4
cards
SU 8: Branding in South Africa, Africa and Abroad
What are the factors relevant to ...,
What are the several guidelines t...,
Mcq consumers in townships will s...
12
cards
SU 9: A Perspective on Service Branding
Explain the different categories ...,
Describe service branding,
What are the characteristics of s...
7
cards
SU 10: Illustrate and Interpret The Services Marketing Triangle
Illustrate and interpret the serv...,
There are various aspects that a ...,
Internal branding strategic proce...
5
cards
More about
BMAR 222
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Gundo M's BMAR 222 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
