This class was created by Brainscape user Gundo M. Visit their profile to learn more about the creator.
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Gundo M
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Decks in this class (10)
SU 1: Introduction, Brand Image And Positioning
What is a brand 1,
What is the history of branding 2,
What is a product 3
17
cards
SU 2: Brand Architecture And The Brand Relationship Spectrum
Define brand architecture 1,
What are the different brand roles 2,
What is the role of brand archite...
26
cards
SU 3: Brand Equity And Brand Value Chain
Define brand equity 1,
What are the different brand equi...,
What are the benefits of the empl...
27
cards
SU 4: Designing Marketing Programmes to Build Brand Equity/
What are the factors to consider ...,
Further explain personalisation 2,
What are the different product st...
26
cards
SU 5: Measuring Brand Equity And Performance
Mcq why is measurement important 1,
Mcq what are the three levels for...,
Mcq define brand 3
17
cards
SU 6: Brand Contact Planning
What is brand contact planning 1,
What is the role that touchpoints...,
What steps should be followed whe...
12
cards
SU 7: Branding in the Digital Era
What are the concepts of branding...,
What are the 4 phases in the cust...,
What are the eight different digi...
4
cards
SU 8: Branding in South Africa, Africa and Abroad
What are the factors relevant to ...,
What are the several guidelines t...,
Mcq consumers in townships will s...
12
cards
SU 9: A Perspective on Service Branding
Explain the different categories ...,
Describe service branding 2,
What are the characteristics of s...
7
cards
SU 10: Illustrate and Interpret The Services Marketing Triangle
Illustrate and interpret the serv...,
There are various aspects that a ...,
Internal branding strategic proce...
5
cards
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BMAR 222
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