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BAM 620: Strategic Marketing

This class was created by Brainscape user levi wade. Visit their profile to learn more about the creator.

By: levi wade
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Decks in this class (9)

Chapter 1
Commoditization,
Today s economy marketing challen...,
A market
36  cards
Chapter 2
Marketing plan,
Mission statement,
Vision statement
15  cards
Chapter 3
Data,
Information,
Internal environment analysis
18  cards
Chapter 4
Benefits of swot analysis,
Productive swot analysis keys,
Swot matrix
24  cards
Chapter 5
Segmentation and target marketing,
Buyer behavior in consumer markets,
5 stages of consumer buying
27  cards
Chapter 6
Marketing program,
Best marketing strategy,
Product
117  cards
Chapter 7
A brand,
Characteristic of a good brand,
Steinway piano facts
44  cards
Chapter 8
How are marketing and ethics conn...,
What is salesforce s 1 1 1 model,
What is social responsibility
38  cards
Chapter 10
One key purpose of the marketing ...,
Definition of customer relationsh...,
Groups involved in crm
28  cards

More about
BAM 620: Strategic Marketing

  • Class purpose General learning

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