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By:
Roland Sullivan
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Decks in this class (12)
Introduction To Agricultural Product or food System
What is an agriproduct or food sy...,
What are the three broad categori...,
Name the 3 dimensions of the agri...
32
cards
Industry/Market Structure, Coordination, Power & Control
What is the role of firms in a ca...,
What does the industry and firm i...,
How do you measure the performanc...
28
cards
Demand,Supply & Price Determination In The Markets
What is supply,
What is a supply curve,
What is demand
19
cards
International Trade And Food Marketing
What are the trends in internatio...,
What do developed economies contr...,
Who is international trade mainly...
20
cards
Storage Function International Prices And Futures Markets
What are 3 grain storage options,
What are the advantages of on far...,
What are disadvantages of on farm...
29
cards
Margins Revenue Costs & Profits Along Value Chains
What is the concept of margins in...,
What is the marketing margin or f...,
What does the marketing margin or...
15
cards
Marketing Planning
What are the 3 plans in marketing,
What is a vision mission statement,
What are the goals and objectives...
12
cards
Consumption Trends & Consumer Attitudes
What factors affect food consumpt...,
What is food consumption at macro...,
What are the two main causes in c...
12
cards
Market Segmentation And Product Positioning
What is undifferentiated or mass ...,
What is differentiated or target ...,
Why is there market segmentation
24
cards
Product Strategy : Food - Product Management And New Product Development
What is a product,
What is a food product,
What is a consumer food product
21
cards
Promotion & Promotional Strategy- Communication With Customers & Consumers
What does it mean by promotion,
What is the value chain thinking ...,
What 3 services does promotion pr...
13
cards
Pricing Strategies In The Marketing Mix
What is meant by price value and ...,
What is price from a firms perspe...,
What is agriproduct pricing
24
cards
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AGB310
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