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Advertising Theory and Practice

This class was created by Brainscape user Shona Krishna. Visit their profile to learn more about the creator.

By: Shona Krishna
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Decks in this class (9)

Week 1: Introduction
What is advertising,
What are some of the uses of adve...,
What questions do you need to thi...
21  cards
Week 2: The Communication Process
What is communication,
Effective communication depends o...,
What is the source
29  cards
Week 3: The Planning Process
Imc planning may be described as,
What is the marketing plan,
What are the internal factors of ...
27  cards
Week 4: Understanding the Target Audience
How can you define the target aud...,
What is consumer behaviour,
What are the stages in the consum...
35  cards
Week 5 - Regulation and Ethics
When talking about advertising an...,
What are the proponents arguments 4,
What are the critics arguments 3
31  cards
Week 6: Measuring Advertising Effectiveness
What are objectives,
What are the three values of obje...,
What are the elements of an objec...
28  cards
Week 7: Pros and Cons of Traditional Media
What are the communication pros o...,
From a media perspective what are...,
From a media perspective what are...
13  cards
Week 8: Message Strategy
What is advertising creativity,
What are stuhlfaut and yun yoo 20...,
What are publicis mojos eight cre...
18  cards
Week 9: Appeals and Execution
What is the big idea,
What are the two types of adverti...,
What are 9 rational appeals
18  cards

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Advertising Theory and Practice

  • Class purpose General learning

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