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Absatz und Beschaffung @RWTH

This class was created by Brainscape user H Fisher. Visit their profile to learn more about the creator.

By: H Fisher
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Decks in this class (10)

1: Konsumentenverhalten
Konsumentenverhalten definition,
Zentrale konstrukte des konsument...,
Aktivierung definition
34  cards
2: B2B Marketing
B2b marketing definition,
Arten von privatwirtschaftlichen ...,
Arten von lieferanten
17  cards
3: Grundlagen der Marktforschung
Skala rangordnung,
Skala rangordnung und abstande,
Skala absoluter nullpunkt
28  cards
4: Datenanalyse und- interpretation
Deskriptive verfahren,
Induktive verfahren,
Median
9  cards
5: Strategie
Strategisches marketing definition,
Prozess der strategieentwicklung,
Outside in perspektive
29  cards
6: Produkt
Generischer produktbegriff,
Produktkomponenten,
Produkttypen
21  cards
7: Marke
Bestehende marke bestehende produ...,
Neue marke bestehende produktlinie,
Bestehende marke neue produktlinie
16  cards
8: Preispolitik
Preispolitik definition,
Charakterstika preispolitischer e...,
Entscheidungsfelder der preispolitik
10  cards
9: Kommunikation
Kommunikationspolitik definition,
W fragen der kommunikation,
Prozess der kommunikationspolitik
23  cards
10: Vertrieb
Marktgerichtete akquisatorische t...,
Vertriebslogistische tatigkeit,
Entscheidungsfelder der vertriebs...
23  cards

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Absatz und Beschaffung @RWTH

  • Class purpose General learning

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