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A - Marketing spring

This class was created by Brainscape user megan hazard. Visit their profile to learn more about the creator.

By: megan hazard
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Decks in this class (13)

strategic planning - lecture 3
What is strategic planning,
Why is a strategic plan needed,
What are the components of the st...
51  cards
marketing plan - lecture 4
What is the point in a marketing ...,
Why might a non profit organisati...,
What is the role of marketing pla...
25  cards
Consumer behaviour - 5
What is the chapter about,
What is the first rule of brines,
What is the stimulus response mod...
29  cards
6 - segmentation, targeting, positioning and marketing in practice
To implement the marketing concep...,
What is marketing segmentation,
What does marketing segmentation ...
43  cards
7 - Marketing Research
What is this chapter about,
What is marketing intelligence,
What is marketing research
55  cards
5 - Consumer Behaviour
What are the key questions when l...,
How many roles can their be in th...,
What are the five roles in the de...
29  cards
8 - sustainability marketing and marketing in practice
Why are we living beyond the eart...,
What of global greenhouse emissio...,
What have scientists now worked out
34  cards
10 - global marketing
What is global marketing,
What are the triggers for interna...,
What are the macro economic facto...
20  cards
S2 - 1 - Product, what is a product?
What is a product,
How can products be classified in...,
What are convenience products
33  cards
sem 2 - Branding and Packaging
What is a brand,
What are the types of brands,
Companies invest significant amou...
39  cards
Sem 2 - Pricing
What is a price,
What is a price ceiling and price...,
What are the major pricing strate...
38  cards
Sem 2 - Mass Marketing Communications
What is shchramms model of commun...,
What is encoding,
What is meant by noise in schramm...
53  cards
Sem 2 - Distributions
0  cards

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A - Marketing spring

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