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Joe Griffiths
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Decks in this class (28)
Marketing Objective
What determines marketing objecti...,
What determines marketing objecti...,
Example of marketing objectives
3
cards
Customer Vs Product
What makes a customer product ori...,
In order to assess the demand for...,
Calculate market share
4
cards
Market Segmentation
What is demographic segmentation,
Psychographic segmentation,
Behaviouristic segmentation
8
cards
Market Niches
Advantages of a niche market,
Disadvantages of a niche market,
What is a niche market
3
cards
The Marketing Mix
What are standard products,
What are bespoke products,
The 4p s
12
cards
Injecting Life Into A Product
How can you improve a product in ...,
How can you improve a product in ...,
How can you improve a product in ...
4
cards
The Marketing Mix Price
How does price effect buyers
1
cards
Pricing Strategies
Cost based pricing,
Competition based pricing,
Psychological pricing
8
cards
The Marketing Mix Promotion
Below the line,
Selecting the right media firms m...,
Promotions into the pipeline
7
cards
Price Elasticity
Formula for ped,
1
5
cards
Income Elasticity Of Demand
Greater than 1,
0 1,
1
4
cards
Budgeting
What are the prod and cons for hi...,
What is zero based budgeting,
Sales budget
11
cards
Cash Flow
Examples of inflows,
Examples of outflows,
What is cash flow
5
cards
Business Costs
Semi fixed costs,
Variable costs,
Average costs
6
cards
Business Calculations And Analysis
What is contribution and how is i...,
Break even analysis,
Calculating break even point
10
cards
Assets And Liabilities
Current assets,
Long term liabilities,
Current liabilities
4
cards
The Workforce
Calculate labour turnover,
Positive impacts of labour turnover,
Negative impacts of labour turnover
33
cards
Leadership Styles
Autocratic leadership can be effe...,
Problems an autocratic style coul...,
What is paternalistic leadership
12
cards
Efficiency
To maximise efficiency a firm mus...,
If a business is labour intensive,
If a business is capital intensive
4
cards
Economies Of Scale
Financial economies of scale,
Managerial economies of scale,
Technical economies of scale
5
cards
Issues Of Growth
3 issues with growth
1
cards
Capacity
Capacity is important,
Businesses don t want resources s...,
It s not always good to work at f...
15
cards
Methods Of Production
3 methods of production,
What is job production,
Advantages of job production
12
cards
Quality Assurance
Methods of quality assurance,
What are quality circles,
Disadvantages of quality circles
8
cards
Waste Mangment
Why does waste management irradia...,
Waste management will only work i...,
What is waste management
3
cards
Lean Managment
What is lean management,
What is jit,
Advantages of jit
4
cards
Forms Of Waste
Poor factory layout,
Scrappage,
Double handling
4
cards
Product Lifecycle
Introduction stage,
Growth stage,
Maturity stage
6
cards
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Business Studies F292
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