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Marketing Theory

This class was created by Brainscape user Marcus Pilgaard. Visit their profile to learn more about the creator.

By: Marcus Pilgaard
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Decks in this class (11)

01 - The realms and drivers
What are the two types of exchanges,
What are the five domains of mark...,
Explain the text by hunt called g...
5  cards
02 - The process of exchange I – Business models and value creation
What are the traditional distinct...,
The main distinction according to...,
What are the 5 drivers of service...
24  cards
03 - The process of exchange II – Marketing across cultures
Explain the model of cultural dyn...,
Explain time from the model of cu...,
Explain space from the model of c...
17  cards
04 - The behaviour of buyers I - Individuals
What is buyer consumer behaviour ...,
From buyer behaviour to consumpti...,
What does grand logical flow theo...
17  cards
06 - The behaviour of buyers II - Collectives
What are some differences in b2b ...,
What models are there for industr...,
Grand flow model
8  cards
07 - The Behaviour of sellers I - Marketing orientation
What is a marketing concept,
Explain the meaning of market ori...,
What is market intelligence
19  cards
08 - The Behaviour of sellers II - Marketing ethics, CSR and theory in use
What are the two main types of et...,
Why marketing ethics,
Marketing ethics what
9  cards
10 - The institutional framework I – Market creation and dynamics
How are markets created,
Market creation as a process of i...,
What is an institution
8  cards
11 - The institutional framework II – Marketing practice
Why study market practices,
The three types of market practices,
Elaborate on exchange practices
7  cards
12 - Marketing and Society I – Social marketing
What is social marketing,
Provide examples of downstream so...,
How about the upstream activities...
11  cards
13 - Marketing and Society II – Macro-marketing
How is marketing defined mittelst...,
What is micro marketing,
What is macro marketing
24  cards

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Marketing Theory

  • Class purpose General learning

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