Unit 1 business Flashcards
corporate objective definition
a specific performance goal set by senior management for the business to achieve over time.
define functional objective
the day-day goal of functions/departments within a business, derived from the overall corporate objectives
what does ansoff’s matrix identify?
an appropriate corporate strategy to achieve the objective of growth and the level risk associated with the chosen strategy
what is the aim of portfolio analysis?
carry out a detailed evaluation of a full range of products so appropriate strategies can be identified and pursued
what is a distinctive capability?
a particular business strength that is very difficult for competitors to copy
Define overpayment in the context of mergers and takeovers
Overpayment occurs when the acquiring company pays too much for the shares in a target company, and is unable to recover the investment through increased revenue or cost savings.
define niche market
a small market segment with specific needs or preferences that are not being met by mainstream products or services
define ansoff’s matrix
a strategic planning tool that helps businesses identify potential organic growth opportunities by analysing their product and market strategies and the risk associated with each one. The four aspects are market penetration, market development, product development, and diversification.
what is a synergy in the context of mergers and takeovers?
a benefit resulting from the combination of two or more companies, such as increased revenue, cost savings or improved product offerings.
define risk bearing economies
when a firm can spread the risk of failure by increasing its number of products, which lowers the average cost
define takeover
when one company purchases another company, often against its will. it buys a controlling stake in the target company’s shares, gaining control its operations
define organic growth
organic growth (internal) is growth that is driven by internal expansion using reinvested profits or loans.
What does forward vertical integration involve?
a merger or takeover with a firm further forward in the supply chain
what is overtrading?
when a business expands too quickly without having the financial resources to support such a quick expansion, leading to a strain on its resources and an inability to meet its financial obligations (lack of liquidity)
what is horizontal integration
a firm merges or acquires another firm in the same industry/market, and at the same stage of the production process.
what is the advantage of small firms targeting niche markets?
they can target these markets profitably as they have relatively low overheads and do not need to achieve the volume of sales required by larger competitors
define external economies of scale
when there is an increase in the size of the industry in which the firm operates. this allows the firm to benefit from lower avg costs generated by factors outside of the business.
4 financial rewards of mergers and takeovers
-increased market share
-cost savings as a result of synergies
-increased company value
-higher sales revenue as a result of entering new markets
internal economies of scale
a reduction in average costs as a result of the growth in the scale of production within the firm
define extrapolation
the prediction of future sales from past data, often done by extending a line of best fit