Salesforce Pardot Consultant Certification Flashcards
A client submits their Pardot form to test the form’s completion actions. After they submit the form,
none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do
not occur on filtered visitors.
B. The ‘email’ form field was set up to exclude free email addresses, so even though they submitted
the form successfully, the Gmail address they used prevented the completion actions from
running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.
A
What defines a Visitor?
A. Someone that you have collected an email address from through a form or landing page
B. Someone who has visited at least one page on your site but has not provided any information about themselves.
B
What defines a Prospect?
A. Someone that you have collected an email address from through a form or landing page
B. Someone who has visited at least one page on your site but has not provided any information about themselves.
A
What is a good default sales ready lead score?
A. 75
B. 50
C. 200
D. 100
D
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
A. Lead field
B. Contact field
B
What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will “unmatch” prospects
C
Form or Form Handler?
I need to be able to edit and change my form directly.
Form
What is an ideal Click-Through Rate (CTR)?
A. 1%
B. more than 5%
C. more than 2%
D.less than 1%
C
What information cannot be displayed as a graph (line or bar) on the dashboard? A. Prospects Created B. Conversions C. Opportunities Created D. Opportunities Lost E. All Prospects
D
Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.
B
Which Salesforce custom fields will sync with Pardot?
(Choose 3)
A. Custom Prospect fields
B. Custom Opportunity fields
C. Custom Record Type fields
D. Custom Account fields
A, B, D
When is a prospect automatically removed from future email sends?
(Choose 2)
A. Soft Bounce B. Hard Bounce C. Any Bounce D. None E. After 5 Soft Bounces
B, E
Why is a reCAPTCHA displayed when I did not choose to display it?
A. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
A
How does a Visitor become a Prospect?
A. By clicking a link on your website
B. By submitting an email address through a form or landing page on your site.
C. By visiting a page on your website
B
A client submits their Pardot form to test the form’s completion actions. After they submit the form,
none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do
not occur on filtered visitors.
B. The ‘email’ form field was set up to exclude free email addresses, so even though they submitted
the form successfully, the Gmail address they used prevented the completion actions from
running.
C. The client did not un-pause the completion actions.
D. Kiosk mode was enabled on the form, so completion actions did not run.
A
Your client is looking for a way to increase the quality of leads that are being passed from marketing
to sales.
What advice do you offer?
A. Only pass on leads that are very active on your site no matter the company profile.
B. Implement a blended lead scoring and grading system.
C. Automatically assign all leads to sales reps in a round-robin system.
D. Add more landing pages and forms to your site to increase the number of conversion
opportunities.
B
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot
information (score/grade) transferred over.
How do you address this issue?
A. Pardot only shows this information on the lead record.
B. Once converted, this information shows on the account record and not the contact.
C. The administrator needs to create lookup fields on the contact to see this from the lead.
D. The administrator needs to make sure he has mapped his lead fields to contact fields in
Salesforce.
D
How can a prospect’s score be changed?
A. Through automation rules
B. Through scoring model changes
C. Through completion actions
D. All of the above
D
Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind throughout the
week.
B. Establish a consistent, predictable cadence for your email communications.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.
B
True or False
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
True
What Visitor views are available on the Visitor Table?
(Choose 3)
A. Active Visitors B. All Visitors C. Deleted Visitors D. Identified Visitors E. Filtered Visitors
A, B, D, E
What information can you access on the Prospect List?
(Choose 5)
A. Prospect's Name B. Prospect's Grade C. Prospect's Email Address D. Prospect's Company E. Prospect's Score F. Prospect's Title G. Date of when the prospect converted from a visitor H. Date of prospect's last activity
A. Prospect’s Name
B. Prospect’s Grade
D. Prospect’s Company
E. Prospect’s Score
H. Date of prospect’s last activity
What does the gear icon on the prospect list allow you to do?
(Choose 3)
A. Assign
B. Copy
C. Delete
D. Edit
A, C, D
Arrange the steps to Access a Prospect Record
A. Select Prospect
B. Mouseover Prospects
C. Click Prospect List
B, C, A
Where on a prospect record would you look to see if a prospect had registered for a webinar?
A. Contents
B. Insight
C. Prospect Activities
D Custom Fields
C
True / False
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
True
Which is NOT a way to assign a custom role to a user?
A. Add a user to a Custom Role directly from their User Record.
B. Add a batch of existing users to a Custom Role using table actions.
C. Edit an existing Default Role, and it will automatically convert to a Custom Role.
D. Assign new users to a previously created Custom Roles during the import process.
C
The “related” tab of the prospect record displays prospects that have what in common?
A. Email Domain
B. Company
C. Assigned user
D. Score
A
What editions of Salesforce can sync with Pardot?
A. Group Edition
B. Professional Edition and higher
C. Salesforce cannot be synced with Pardot
B
What type of fields are not supported by the Pardot sync?
(Choose 4)
A. Formula fields B. Number fields C. Record Type fields D. Geolocation fields E. Text Area (rich) fields
A, C, D, E
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
A. Lead field
B. Contact field
B
Which Salesforce custom fields will sync with Pardot?
(Choose 3)
A. Custom Prospect fields
B. Custom Opportunity fields
C. Custom Record Type fields
D. Custom Account fields
A, B, D
What information cannot be displayed as a graph (line or bar) on the dashboard? A. Prospects Created B. Conversions C. Opportunities Created D. Opportunities Lost E. All Prospects
D
True / False
New feature alerts can be found at the top of the dashboard.
True
True / False
There are absolutely no restrictions on how you assign custom users abilities.
False
Which of these are default user roles?
(Choose 4)
A. Administrator B. Admin Vacation C. Marketing D. Sales Manager E. Sales Manager's Assistant F. Sales User
A, C, D, F
Which of these are default user roles?
(Choose 4)
A. Administrator B. Admin Vacation C. Marketing D. Sales Manager E. Sales Manager's Assistant F. Sales User
A. Administrator
C. Marketing
D. Sales Manager
F. Sales User
True / False
Users can be imported into Pardot
True, you must use a .csv file format
Identify the differences between default and custom roles
(Choose 4)
A. Default roles are included with Pardot
B. Default roles can be edited
C. Custom roles can be edited
D. Custom roles can be created from a default role
E. Default roles can be deleted
F. Custom Roles can be created from scratch
A, C, D, F
Form or Form Handler?
I want to integrate with a third-party system.
Form Handler
Form or Form Handler?
I need total control over my form’s appearance.
Form or Form Handler
Arrange these events in sequence.
A. The visitor is now a prospect. B. A visitor submits a conversion form C. A cookie is applied D. The prospect's activity history is available to view in Pardot E. Visitors access your company website
E. Visitors access your company website C. A cookie is applied B. A visitor submits a conversion form A. The visitor is now a prospect. D. The prospect's activity history is available to view in Pardot
Form or Form Handler?
I need to maintain my current lead flow.
Form Handler
Form or Form Handler?
I need to support form customizations, like a multi-stage form or a two column form.
Form Handler
Form or Form Handler?
I need data de-duplication in the CRM
Form
Form or Form Handler?
I need to integrate my form with automation rules.
Form
Form or Form Handler?
I need to be able to edit and change my form directly.
Form
True / False
Completion Actions are retroactive.
False
Form or Form Handler?
I want to use progressive profiling to personalize my form.
Form
Which of the following can “unmatch” prospects?
A. Automation Rules
B. Dynamic Lists
C. Segmentation Rules
B
What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will “unmatch” prospects
C
Identify three webinar connectors for Pardot
A. ReadyTalk, GoTo Webinar, WebEx
B. WebEx, JoinMe, GoTo Webinar
C. Zoho, WebEx, ReadyTalk
D. Adobe Connect, Lync, BlueJeans
A
Identify the paid search ad platforms for which Pardot has a native integration.
A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above
A
What factors are involved with and determine email deliverability?
(Choose 2)
A. Sender Policy Framework (SPF) B. Domain Keys C. Sender ID D. Whitelist E. CAN-SPAM
A, B
What are the benefits of warming up an IP address?
(Choose 3)
A. Increase Deliverability
B. Avoid IP Blacklisting
C. Build up email reputation
D. IPs don’t work well when cold
A, B, C
What is Lead Qualification?
(Choose 2)
A. The process of determining when a prospect is ready for follow up from your sales team.
B. The process of determining when a prospect is ready for follow up from your marketing team.
C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
A, C
What is the baseline grade assigned to a prospect?
A. C
B. D
C. B
D. A
B
What is a good bounce rate?
A. less than 5%
B. more than 20%
C. less than 10%
D. more than 10%
C
True / False
The baseline grade will show on the prospect profile at all times.
False
The baseline score will not show until the grade changes positively or negatively.
What does Pardot sync first with Salesforce?
A. Contacts
B. Leads
A
How often does Pardot sync with Salesforce?
A. 5 minutes
B. Real-Time
C. 10 minutes
D. 30 minutes
C
What is required for a record in salesforce to be synced or created as a prospect record in Pardot?
A. Name
B. Email address
C. Company
D. Phone
B
If the information in Salesforce differs from the information in Pardot, by default what information will be kept?
A. The information in Salesforce will override the information in Pardot
B. The information in Pardot will override the information in Salesforce
C. All information will be kept, which may result in two records for one person
D. The differing information will be deleted from both Salesforce and Pardot, which may result in blank records
A
Pardot sync with Salesforce in batches of
A. 100
B. 200
C. 500
D. 600
B
When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?
A. The last campaign of the first contact associated to the opportunity.
B. The first campaign of the last contact associated with the opportunity
C. The first campaign of the first contact associated with the opportunity
D. The last campaign of the last contact associated with the opportunity
C
True / False
Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
True
Fill-In-The-Blank
If you have Salesforce Contacts or Leads who don’t have a ___ , then no prospect record will be created in ___ during a sync because prospect records can only be created when there is an email address.
Therefore, no ___ = no ___ record.
If you have Salesforce Contacts or Leads who don’t have a [email address], then no prospect record will be created in [Pardot] during a sync because prospect records can only be created when there is an email address.
Therefore, no [email address] = no [Pardot prospect] record.
By default (using business accounts) Pardot creates new records as:
A. Leads
B. Contacts
A
By default Pardot will sync with what types of accounts in Salesforce?
(Choose 2)
A. Contact Accounts
B. Lead Accounts
C. Person Accounts
A, B
True / False
You can set up Pardot yourself to sync with Person Accounts.
False
You must contact Pardot support
What could cause standard sync actions from occurring?
A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above
D
What information can you find about your competitors in Pardot?
(Choose 3)
A. Alexa rank B. BBB score C. News article mentions D. Number of inbound links E. Number of indexed pages
A, D, E
True / False
You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
True
What are the limitations of connecting Pardot to a Salesforce Sandbox account?
(Choose 2)
A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B. You cannot sync with a sandbox at all
C. Pardot can’t “wipe” data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.
A, C
What is the best practice when users leave the company and have assigned prospects?
A. Reassign all prospects in the CRM B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. C. Delete the user from Pardot E. All of the above F. A & B
E
True / False
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
True
What is tracked by the custom email links generated by Pardot?
A. Link clicks B. Page visits C. Email opens D. Form completions E. Unsubscribe F. All of the Above
F
What are the key technical items required to set up during implementation?
(Choose 4)
A. Tracking Code B. CNAME C. Email Authentication D. IP Whitelisting E. Using Custom Fonts
A, B, C, D
True / False
The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interacts with your emails, website and CRM sync.
True
Match the icons to their Definitions
A. [Green] B. [Light Green] C. [Red] D. [Mail] E. [Cloud]
A. [Green]: Recently Active Prospect (within 20min)
B. [Light Green]: Active Prospect
C. [Red]: Never Active Prospect
D. [Mail]: Prospect Removed from All Email Communication
E. [Cloud]: Link to the prospect’s Salesforce.com record
Available Visitor Views:
(Choose 3)
A. Identified Visitors
B. Active Visitors
C. All Visitors
D. Deleted Visitors
A, B, C
Displays all visitors that had their organizations identified by Pardot and are not ISPs:
A. Identified Visitors
B. Active Visitors
C. All Visitors
D. Deleted Visitors
A
Displays all visitors who visited two or more pages, regardless of whether or not their organizations could be identified:
A. Identified Visitors
B. Active Visitors
C. All Visitors
D. Deleted Visitors
B
Displays all visitor sessions. To view a visitor’s IP address: From the visitors table, click on the visitor’s visits link. On the visits page, scroll to see the Visitor Session table. In the table, next to hostname/referrer, you will see the visitor’s hostname, referring URL and IP address
A. Identified Visitors
B. Active Visitors
C. All Visitors
D. Deleted Visitors
C
Prospect that became assigned. Assignment means that the Marketing team has qualified this lead for their Sales team. Assignments can occur in Pardot manually, via the API, via a CRM sync, or during a Pardot import.
A. Assigned Prospects (Marketing Qualified Leads)
B. Opportunities (Sales Qualified Leads)
C. Opportunities Won
D. Opportunities Lost
A
Prospect has been associated with opportunities created during the selected time frame (in the Date Range selector for the report). Associating a prospect with an opportunity means that the Sales team has qualified this lead as a potential customer. Opportunities can be created in Pardot manually, via the API, via a CRM sync (salesforce.com or SugarCRM), or imported into Pardot via a CSV file.
A. Assigned Prospects (Marketing Qualified Leads)
B. Opportunities (Sales Qualified Leads)
C. Opportunities Won
D. Opportunities Lost
B
Number of opportunities associated with the prospect that were closed during the selected time frame.
A. Assigned Prospects (Marketing Qualified Leads)
B. Opportunities (Sales Qualified Leads)
C. Opportunities Won
D. Opportunities Lost
C
Number of opportunities associated with the prospect that were lost during the selected time frame.
A. Assigned Prospects (Marketing Qualified Leads)
B. Opportunities (Sales Qualified Leads)
C. Opportunities Won
D. Opportunities Lost
D
Pardot comes with some standard fields, and you can adjust these fields globally from Administration. Form-specific settings are configured within each form.
A. Default Fields
B. Custom Fields
C. Standard Fields
D. New Fields
A
You can use these fields when Pardot’s default fields don’t quite capture the prospect data you need. These fields can be created for their corresponding objects and can be synced with your connected CRM. They can be used in forms that you create. Global configuration options are set in Administration. Form-specific settings are configured within each form.
A. Default Fields
B. Custom Fields
C. Standard Fields
D. New Fields
B
Completion actions are available within A. Forms B. Form handlers C. Files D. Custom redirects E. Emailsand page actions F. All the above
F
Completion actions are a great way to automate different activities within an existing element rather than always having to create an automation rule to accomplish the same result.
True/False
To use LeadDeck - you must have a Pardot login.
True
What is the % decrease in completion for every field over 4 fields you have on a form?
A. 1% decrease
B. 3% decrease
C. 5% decrease
D. 8% decrease
C
True/False
Can’t make a field dependant upon another dependant field.
True
No Nesting
True/False
Emails are responsive on Phone/Tablet
True
Transactional Emails allows to send emails to all customers (No matter if opted out):
(Choose 2)
A. No unsubscribe will be required
B. used for sales emails
C. Not used for marketing emails
D. No subscription required
A, C
What are the 3 layers of Build-in Spam Protection?
A. Honeypot Method
B. Dynamic reCAPTCHA
C. All-time reCAPTCHA
D. All the above
D
Displays a field on the backend of your form which is not visible to your prospects or you, only to spammers.
A. Honeypot Method
B. Dynamic reCAPTCHA
C. All-time reCAPTCHA
D. All the above
A
What will be automatically displayed on
the Pardot form if the visitors/prospects IP
address has been noted as having spam
activity,
A. Honeypot Method
B. Dynamic reCAPTCHA
C. All-time reCAPTCHA
D. All the above
B
What is set on a form by form basis.
A. Honeypot Method
B. Dynamic reCAPTCHA
C. All-time reCAPTCHA
D. All the above
C
Pardot Campaigns are associated to Pardot assets such as:
A. Landing pages B. Forms C. Emails D. Custom Redirects F. All the above
F
Completion actions will not execute for:
(Choose 2)
A. Image files
B. Prospects
C. Filtered activities
A, C
Only execute for prospects (they will not affect visitors).
Also known as lead nurturing programs, allow correspondence to be sent to prospects on a specific list at specific intervals based on time or prospect activities.
A. Marketing Campaigns
B. Reporting
C. Drip Programs
D. Step by step Programs
C
What are the 3 items that you will need to have ready before creating a drip program?
(Choose 3)
A. The logic behind B. A recipient list C. Emails to be included D. The code E. The marketing campaigns
A, B, C
How are prospects scored?
A. Scores are automatically assigned to prospects when they convert.
B. Scores are manually assigned to prospects when they convert
C. Score are not calculated for prospects
A
Grades are based on explicit information about the prospect:
(Choose 3)
A. Industry
B. Phone
C. Title
D. Company size
A, C, D
Grade shows how well a prospect fits your ideal prospect profile.
When an email is sent via the plug-in’s Send with PI button, the following actions can occur:
A. Any link beginning with http:// (or https://) is rewritten as an individually tracked link.
B. A new lead record, assigned to the user who sent the email, is created in the connected CRM system.
C. All the above
C
If plug-in is installed but ‘Send with PI’ button is greyed-out or not functioning when clicked:
A. There may be an inactive plug-in folder for a wrong or older version of the plug-in installed.
B. Search for an inactive or old versions of the plug-in and uninstall.
C. Restart Apple Mail.
D. All the above
D
What are the US CAN-SPAM ACT’s main requirements:
A. Don’t use false or misleading header information.
B. Don’t use deceptive subject lines.
C. Identify the message as an ad.
D. Tell recipients where you’re located.
E. Tell recipients how to opt out of receiving future email from you.
F. Honor opt-out requests promptly.
G. Monitor what others are doing on your behalf.
A. Don’t use false or misleading header information.
B. Don’t use deceptive subject lines.
C. Identify the message as an ad.
D. Tell recipients where you’re located.
E. Tell recipients how to opt out of receiving future email from you.
F. Honor opt-out requests promptly.
G. Monitor what others are doing on your behalf.
True/False
If your database is lower than 10,000 prospects, do you need to warm your IP address?
False
An email bounced, but clicks or other activities were recorded after the bounce. Why?
A. Some spam filters generate an email view or link click by following links in emails to assess threats.
B. Receiving mail server suspected the message was spam and sent a fake bounce message to confuse the spammer, but still delivered the message to the recipient’s spam folder.
C. All the above
C
If left untouched, the preference center pages will:
(Choose 2)
A. Be blank
B. Do nothing
C. Only include the required email field for your prospects
A, C
Pardot allows you to send emails from your actual domain by authenticating through the two most commonly accepted standards:
(Choose 2)
A. Sender Policy Framework (SPF)
B. DomainKeys Identified Mail (DKIM)
C. Direct Medium Score (DMS)
A, B
Implementing an SPF record on your domain is as easy as:
A. Downloading a TXT record in your domain’s DNS provider.
B. Creating a TXT record in your domain’s DNS provider.
C. Uploading in your domain’s DNS provider.
B
Note that the SPF statement must be a TXT record type, not an SPF record type as the SPF record type is obsolete.
Tips on Avoiding Spam Filters:
(Choose 5)
A. Mentions of money B. Too good to be true phrases C. Extreme hype in the form of ALL CAPS D. Claims of urgency E. Poor formatting F. Delete prospect
A, B, C, D, E
DomainKeys is an email authentication system designed to:
(Choose 2)
A. Verify the DNS domain of an e-mail sender
B. Verify the profile of the sender
C. Verify the message integrity
A, C
Pardot uniquely tracks links in emails to the recipient, allowing you to:
(Choose 2)
A. Track who saw the emails
B. Determine who clicked on your links
C. Determine who downloaded the links
D. Track any further activity on your website.
B, D
Which links get tracked?
(Choose 2)
A. All links beginning with http, https,
B. Links populated by a variable tag
C. Links do not get tracked
A, B
To prevent a link from being tracked you have two options:
(Choose 2)
A. Remove http from the beginning of your link before sending your email.
B. Edit the HTML source code of the email template and surround your link with a block quote.
C. Delete the link and prospect
A, B
Webinar Connectors:
(Choose 3)
A. WebEx
B. ReadyTalk
C. GoToWebinar
D. Joinme
A, B, C
Connectors allows
A. Pardot accounts to sync with third party applications
B. Pardot accounts to sync with emails
C. Pardot accounts to sync with contacts
A
The “Do Not Track” initiative began in an effort to:
A. Prevent you from gaining personal information without the consent of the tracked individual
B. Prevent from sending emails to an individual
C. Prevent from contacting an individual after visiting your website
A
In order for the CRM connector to sync with Pardot, you must first set up and verify your connector:
A. Password/username changes B. Outdated/Unsupported CRM Version C. Outdated Package D. Incorrect URL E. All the above
E
Default Paid Search Ad platforms:
A. Google AdWords Connector
B. Webex
C. LinkedIn
A
Most common connectors:
(Choose 4)
A. Google AdWords Connector B. Sugar CRM C. Oracle D. Salesforce E. Webex
A, B, D, E
Security Limits allow you to limit the following, on a per-user basis Max number of:
(Choose 3)
A. Emails the person can send
B. Prospects the person can export
C. Records someone can import
D. Leads someone can export
A, B, C
Custom User Roles included in which version?
(Choose 2)
A. Ultimate Edition accounts
B. Available as an add-on for Pro Edition accounts.
C. Group Edition
A, B
CNAME is a tracker subdomain which gives visitors a seamless transition when traveling between:
(Choose 4)
A. Links B. Pages C. Forms D. Landing pages E. Search results
B, C, D, E
The Alias is also used for any individually tracked links sent out in emails to your prospects.
True/False
Only one CNAME can be designated per account.
True
An Express Export includes all default:
(Choose 2)
A. Prospect fields
B. Scores and grades
C. Custom fields
A, B
Who Should I Involved in an implementation?
A. Marketing Team B. Webmaster C. IT Admin D. Marketing Agency E. Sales Leadership F. CRM Admin G. All of the above
G
Technical Setup Implementation:
A. Implement Tracking Code B. Custom Page Scoring C. Create Vanity Domain (CName) D. Email Authentication E. IP Whitelisting F. All of the above
F
Pardot’s advanced email analytics package expands on the built-in email marketing functionality and adds:
A. Spam analysis B. Subject line previews C. Email rendering previews D. Engagement reporting E. Email client reporting F. All the above
F
Advanced Email Analytics is included in which version?
A. Pro
B. Ultimate
C. available as an add-on.
D. All of the above
D
The Prospect Lifecycle report shows
A. Your marketing reports
B. Your marketing and sales reports
C. Your sales reports
B
This gives you a high-level view of your sales cycle’s health. By reviewing the report you will have an idea of how well your marketing and sales organizations are working together, as well as see areas for improvement.
Salesforce.com Integration syncs with which version?
(Choose 2)
A. Professional Edition
B. higher levels of salesforce.com
C. Group Edition
A, B
Can be sorted by Pardot score and grade?
(Choose 2)
A. Leads
B. Contacts
C. Account
A, B
Get full CRM integration by syncing Pardot with salesforce.com.
A. View all prospect activities within the lead or contact record
B. Sort contacts in salesforce.com by Pardot score and grade
C. Deduplicate lead and contact records
D. Sync opportunities and accounts with Pardot
E. All the above
E
Salesforce Sandbox Account limitations
A. Have a clear plan of what you’d like to test in both Pardot and Salesforce.
B. Pardot only allows one active CRM connector at a time.
C. Pardot can’t “wipe” data, so you will need to manually delete it.
C. Wait to import your existing leads/contacts from your production instance.
D. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
E. All of the above
E
Which data as the ability to sync with Salesforce?
(Choose 2)
A. Leads
B. Contacts
C. Account
D. Opportunities
C, D
What needs to be deduplicated when syncing Pardot with Salesforce?
(Choose 2)
A. Lead
B. Opportunities
C. Accounts
D. Contact
A, D
When syncing Salesforce with Pardot syncs:
(Choose 2)
A. Opportunities
B. Acounts
C. Leads
A, B
True/ False
Emails sent through drip programs will be recorded in the Prospect Profile as an activity.
True
True/ False
Your drip program will be saved in Paused mode. Unpause it when you are ready to start the drip program.
True
Scores constantly change based on:
(Choose 2)
A. Activities
B. Reputations
C. Interactions
D. Profiles
A, C
This shows how engaged your prospects are with your marketing materials.
Scores are based on implicit activities performed:
(Choose 2)
A. Pages viewed
B. Calls made
C. Forms completed
A, C
This DomainKeys protocol is largely backed by:
A. Google
B. Yahoo
C. Bing
D. Microsoft
B
To implement DomainKeys, add two new TXT records to your DNS:
(Choose 3)
A. The first record tells mailservers what the general DomainKeys settings are
B. The second record is your actual key.
C. Each record should be on one line.
A, B, C
True/ False
The data in Pardot connectors can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface.
True
True/ False
Browsers with “Do Not Track” enabled disallow someone’s activities on one site to be used to display targeted ads on another site.
True
True/False
With email rendering previews, you can see how your emails look across a limited email clients and browsers.
False
Pardot’s advanced email analytics package built-in email marketing is:
A. Number of emails sent B. Unique clicks C. Unique click rate D. Total clicks F. Total click rate E. All the above
E
What does Pardot sync looks for when syncing with Salesforce ?
A. Contact
B. Lead
C. Account
D. User
A
During the Pardot sync with Salesfoce, if no contact is found then What is searched next?
A. Opportunities
B. Accounts
C. Leads
D. Users
C
During the Pardot sync with Salesforce, if no Lead is found and the Prospect is assigned, then:
A. A new Lead is created in Salesforce
B. A new Lead is created in Pardot
C. A Lead is not created
A
Why would you use drip programs?
(Choose 2)
A. Ongoing marketing campaigns
B. Mass emailing
C. Nurture leads that may not be sales-ready
A, C
Engagement reporting and email client reporting give you additional insight into:
(Choose 2)
A. How your recipients read your emails
B. Which devices or browsers they use to view them
C. How your recipient responds to you
D. Which server they use to respond
A, B
Form or Form Handler?
Development of the form in the CMS or developer.
Form Handler
