radio: newsbeat audience Flashcards
what is the target audience age for newsbeat?
15- 29 year olds
how do the hosts present the news?
in chunked, easy to understand ways e.g simple headlines and explanations for young audiences to understand
as well as news, what do they focus parts of their broadcast on?
celebrity based content (elite people), sports, gaming and stories that are about issues that affect young people - makes it more relatable and appealing
how do newsbeat involve the audience?
young audiences like to be involved so they engage them via interactive content. on the bbc website, they invite young audiences to submit their own stories and content and take part in polls/Q&A sessions on social media.
do all audiences agree with what newsbeat do? (different types of readings)
some audiences take a negotiated and oppositional reading. some comment on social media that they think the news stories are “dumbed down”
how long are the bulletins and why?
2-3 minutes long - bbc work on the assumption that young peole don’t have long attention spans so keeping them short engages young audiences
why is newsbeat staffed by younger people?
their content has to be different in terms of the way it’s written and who it’s written by because of who it’s for. young hosts will have a better understanding of what their audiences will be interested in
what do the bbc hope listening to newsbeat will do?
they hope listening to newsbeat is a way to direct young audiences into the rest of the bbc channels as they get older - graduating them onto the mainstream news programmes. trying to get them involved with short simple news bulletins in the hopes that as they get older, they will stick with the bbc brand
in order to appeal to their audiences, newsbeat…
- rip up the news rule book
- tried to be more innovative
- cut the number of items from 9 to 3
- tell news stories more creatively and pack them with content
- use online, video and mobile to broaden reach
- created animated short films and games
- encourages a “listen, watch, share” strategy
- has become “less polished”
- tried to create a more “immersive” experience
- used its strong heritage of original journalism
Opportunities for the audience to interact?
The show is interactive in the way that it has a “Contact us” page which is designed to channel listeners into making suggestions and contributions to the show. It also gives an insight into the way that the show is created which helps to build a connection between the listener and the producer.
