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SEO - EGEN > SEO by GPT-4o, 23-05-2024 / [Fully SEO Optimized Article including FAQ's] > Flashcards

SEO by GPT-4o, 23-05-2024 / [Fully SEO Optimized Article including FAQ's] Flashcards

General SEO understanding

1
Q

On-Page SEO

A

Optimization techniques applied directly on the website to improve its search engine rankings, such as content quality, keyword usage, meta tags, and internal linking.

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2
Q

Off-Page SEO

A

Strategies implemented outside the website to improve its search engine rankings, mainly through backlink building and social media marketing.

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3
Q

Technical SEO

A

The optimization of a website’s technical aspects, such as site speed, mobile-friendliness, crawlability, and security, to enhance its search engine performance.

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4
Q

Backlink

A

An incoming link from one website to another, considered as a vote of confidence by search engines, which can improve the linked website’s ranking.

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5
Q

Internal Linking

A

Links that go from one page on a domain to a different page on the same domain, improving site navigation and spreading link equity.

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6
Q

Meta Tags

A

Snippets of text that describe a page’s content; they do not appear on the page itself but in the page’s code, including meta titles and descriptions.

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7
Q

Anchor Text

A

Descriptions added to images on a website, which help search engines understand the content of the image and improve accessibility for users with visual impairments.

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8
Q

Schema Markup

A

A form of microdata that creates an enhanced description (rich snippet) which appears in search results, helping search engines understand the content better.

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9
Q

Page Speed

A

The time it takes for a webpage to load, which is a critical factor in user experience and search engine ranking.

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10
Q

Mobile-Friendliness

A

The design and functionality of a website that ensures it works well on mobile devices, which is essential for SEO due to mobile-first indexing by search engines.

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11
Q

Crawlability

A

The ease with which search engine bots can access and index pages on a website, affected by factors like site structure and robots.txt file.

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12
Q

Indexability

A

The ability of search engines to analyze and include pages in their index, making them available for search results.

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13
Q

Canonical URL

A

The preferred version of a set of duplicate pages on a website, which helps prevent issues with duplicate content.

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14
Q

Robots.txt

A

A text file used to instruct search engine bots which pages or sections of a website should not be crawled or indexed.

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15
Q

XML Sitemap

A

A file that lists all the important pages on a website, helping search engines discover and crawl them more efficiently.

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16
Q

Bounce Rate

A

The percentage of visitors who leave a website after viewing only one page, often used as an indicator of page relevance and user experience.

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17
Q

Dwell Time

A

The amount of time a visitor spends on a webpage before returning to the SERP, which can influence search engine rankings.

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18
Q

CTR (Click-Through Rate)

A

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

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19
Q

Conversion Rate

A

The percentage of visitors who take a desired action on a website, such as making a purchase or filling out a form.

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20
Q

Keyword Density

A

The percentage of times a keyword appears on a page compared to the total number of words, used to ensure keyword relevance without overstuffing.

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21
Q

LSI Keywords (Latent Semantic Indexing)

A

Keywords that are semantically related to the main keyword, helping search engines understand the context of the content.

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22
Q

Long-Tail Keywords

A

Longer and more specific keyword phrases that often attract less search traffic but typically have a higher conversion value.

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23
Q

Black Hat SEO

A

Unethical SEO practices that violate search engine guidelines, such as keyword stuffing, cloaking, and using private link networks, which can lead to penalties.

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24
Q

White Hat SEO

A

Ethical SEO practices that comply with search engine guidelines and focus on providing value to users, such as high-quality content and proper keyword usage.

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25
Q

Gray Hat SEO

A

Techniques that fall between ethical and unethical practices, which can be risky but are not explicitly banned by search engines.

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26
Q

Content Marketing

A

The creation and distribution of valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer action.

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27
Q

Evergreen Content

A

Content that remains relevant and valuable over a long period, driving consistent traffic and engagement.

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28
Q

Duplicate Content

A

Content that appears on more than one webpage, either within the same website or across different websites, which can harm search engine rankings.

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29
Q

PPC (Pay-Per-Click)

A

An online advertising model where advertisers pay each time a user clicks on one of their ads, often used alongside SEO for a comprehensive search strategy.

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30
Q

Google Search Console

A

A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google search results.

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31
Q

Keyword Research

A

The process of finding and analyzing search terms that users enter into search engines, used to guide content creation and SEO strategies.

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32
Q

Content Gap Analysis

A

The process of identifying topics that are missing from your content strategy but are important to your audience and competitors.

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33
Q

Domain Authority (DA)

A

A metric developed by Moz that predicts how well a website will rank on SERPs, based on factors like backlink quality and website age.

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34
Q

Page Authority (PA)

A

A metric developed by Moz that predicts how well a specific page will rank on SERPs, similar to Domain Authority but at the page level.

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35
Q

Trust Flow

A

A metric developed by Majestic that measures the quality of backlinks pointing to a website, indicating its trustworthiness.

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36
Q

Citation Flow

A

A metric developed by Majestic that measures the quantity of backlinks pointing to a website, indicating its popularity.

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37
Q

Link Building

A

The process of acquiring hyperlinks from other websites to your own, which helps improve search engine rankings and referral traffic.

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38
Q

NoFollow Link

A

A type of link that includes a “rel=’nofollow’” attribute, instructing search engines not to pass link equity to the linked website.

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39
Q

DoFollow Link

A

A type of link that allows search engines to pass link equity to the linked website, helping improve its search engine rankings.

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40
Q

Guest Posing

A

Writing and publishing articles on other websites to gain backlinks, exposure, and authority in a particular niche.

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41
Q

Influencer Outreach

A

The process of contacting and collaborating with influencers to promote content, products, or services, often for link-building purposes.

42
Q

Local SEO

A

Optimization techniques aimed at improving visibility for local search queries, often involving Google My Business listings and localized content.

43
Q

NAP (Name, Address, Phone Number)

A

Critical information for local SEO, which should be consistent across all online listings to improve local search rankings.

44
Q

Citation

A

An online mention of a business’s NAP information, important for local SEO and improving local search rankings.

45
Q

Google My Business (GMB)

A

A free tool that allows businesses to manage their online presence across Google, including search and maps, crucial for local SEO.

46
Q

Voice Search Optimization

A

Techniques aimed at improving visibility for search queries made through voice-activated devices, which often involve natural language processing.

47
Q

Featured Snippets

A

Summary answers displayed at the top of Google’s search results, extracted from a webpage, providing quick information to users.

48
Q

Rich Snippets

A

Enhanced search results that include additional data like reviews, ratings, and images, generated through schema markup.

49
Q

Google Algorithm

A

The complex set of rules and calculations used by Google to determine the relevance and ranking of web pages in search results.

50
Q

Panda Update

A

A Google algorithm update aimed at reducing the rankings of low-quality content and thin websites.

51
Q

Penguin Update

A

A Google algorithm update aimed at penalizing websites using manipulative link-building tactics.

52
Q

Hummingbird Update

A

A Google algorithm update focused on improving the understanding of natural language queries and the meaning behind search terms.

53
Q

RankBrain

A

A machine-learning component of Google’s algorithm that helps process and understand search queries to deliver more relevant results.

54
Q

Mobile-First Indexing

A

A Google initiative where the mobile version of a website is used as the primary version for indexing and ranking.

55
Q

Core Web Vitals

A

A set of metrics that Google considers essential for a webpage’s overall user experience, including loading, interactivity, and visual stability.

56
Q

SSL Certificate

A

A digital certificate that provides secure, encrypted communication between a website and its users, ensuring data integrity and security.

57
Q

HTTPS

A

The secure version of HTTP, which ensures that all communication between the website and the user is encrypted and secure.

58
Q

301 Redirect

A

A permanent redirect from one URL to another, used to pass full link equity and maintain SEO value.

59
Q

302 Redirect

A

A temporary redirect from one URL to another, which does not pass full link equity.

60
Q

Breadcrumbs

A

A navigational aid that helps users understand their location within a website’s hierarchy, also beneficial for SEO.

61
Q

AMP (Accelerated Mobile Pages)

A

An open-source framework that allows web pages to load quickly on mobile devices, improving user experience and search rankings.

62
Q

CRO (Conversion Rate Optimization)

A

The practice of increasing the percentage of visitors who take a desired action on a website, such as filling out a form or making a purchase.

63
Q

User Experience (UX)

A

The overall experience of a person using a website, especially in terms of how easy or pleasing it is to use, which impacts SEO.

64
Q

Googlebot

A

The web crawler software used by Google to index web pages.

65
Q

Indexing

A

The process by which search engines organize and store content so it can be retrieved quickly in response to a query.

66
Q

Canonicalization

A

The process of choosing the best URL when there are several choices, and it usually refers to home pages.

67
Q

HTML (HyperText Markup Language)

A

The standard markup language used to create web pages, which is crucial for SEO as it affects how content is structured and displayed.

68
Q

CSS (Cascading Style Sheets)

A

A style sheet language used for describing the presentation of a document written in HTML or XML, which can impact site speed and user experience.

69
Q

JavaScript

A

A programming language commonly used to create interactive effects within web browsers, important for dynamic content and can impact SEO if not implemented correctly.

70
Q

Content Management System (CMS)

A

Software used to create, manage, and modify content on a website without the need for specialized technical knowledge.

71
Q

Alt Attribute

A

An HTML attribute applied to image tags to provide a text alternative for search engines and screen readers.

72
Q

Title Tag

A

An HTML element that specifies the title of a web page, which is displayed on SERPs and important for SEO.

73
Q

Meta Description

A

A brief summary of a webpage’s content that appears in SERPs below the title tag, used to attract clicks.

74
Q

Heading Tags (H1, H2, etc.)

A

HTML tags used to define headings in content, which help search engines understand the structure and hierarchy of content.

75
Q

Rich Media

A

Interactive multimedia content, such as videos and infographics, which can enhance user engagement and SEO.

76
Q

Duplicate Content

A

Content that appears on more than one webpage, either within the same website or across different websites, which can harm search engine rankings.

77
Q

Webmaster Tools

A

A collection of tools provided by search engines to help website owners monitor and maintain their site’s presence in search results.

78
Q

Google Knowledge Graph

A

A knowledge base used by Google to enhance its search results with semantic-search information gathered from a wide variety of sources.

79
Q

CTR (Click-Through Rate)

A

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

80
Q

Latent Semantic Indexing (LSI)

A

A method used by search engines to analyze the relationships between terms and concepts in content.

81
Q

Bounce Rate

A

The percentage of visitors who leave a website after viewing only one page, often used as an indicator of page relevance and user experience.

82
Q

HTML Sitemap

A

A page that lists all the pages on a website, intended to help users and search engines navigate the site.

83
Q

RSS Feed (Really Simple Syndication)

A

A web feed that allows users and applications to access updates to websites in a standardized, computer-readable format.

84
Q

Canonical URL

A

The preferred version of a set of duplicate pages on a website, which helps prevent issues with duplicate content.

85
Q

XML Sitemap

A

A file that lists all the important pages on a website, helping search engines discover and crawl them more efficiently.

86
Q

Rich Snippets

A

Enhanced search results that include additional data like reviews, ratings, and images, generated through schema markup.

87
Q

Local Pack

A

The set of local business listings that appear at the top of Google’s search results for local queries.

88
Q

Image Optimization

A

The process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.

89
Q

Link Equity (Link Juice)

A

The value or authority that a link passes from one page to another, influencing the receiving page’s ranking power.

90
Q

Google E-A-T (Expertise, Authoritativeness, Trustworthiness)

A

A set of criteria used by Google to evaluate the quality of content and the credibility of a website.

91
Q

Content Silos

A

The practice of structuring a website’s content into categories and subcategories to improve navigation and SEO.

92
Q

Head Terms

A

Short, general keywords that typically have high search volume and competition.

93
Q

Alt Text

A

Descriptions added to images on a website, which help search engines understand the content of the image and improve accessibility for users with visual impairments.

94
Q

Organic Results

A

Search engine results that are not paid for, but achieved through SEO.

95
Q

Paid Results

A

Search engine results that are paid advertisements, usually labeled as such.

96
Q

Algorithm

A

A set of rules or calculations used by search engines to rank web pages.

97
Q

Penalty

A

A punishment imposed by search engines for violating their guidelines, which can result in lower rankings or removal from search results.

98
Q

Sandbox Effect

A

A theory that new websites may be temporarily suppressed by Google before they start ranking well.

99
Q

SERP Features

A

Elements that appear in search results beyond the standard organic listings, such as featured snippets, knowledge panels, and local packs.

100
Q

Thin Content

A

Content that has little or no value to the user, often penalized by search engines.

101
Q

Cornerstone Content

A

The most important and comprehensive articles on a website that cover a broad topic and provide significant value.

102
Q

User-Generated Content (UGC)

A

Content created by users rather than by the website owners, such as comments, reviews, and forum posts.

SEO - EGEN (1 decks)

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