Design Thinking and Social Marketing

Question 1

Phase of design thinking in which you’ll explore different ways to understand people.

-ask about theihopes, needs, feelings, and desires, all of which will inspire ideas that improve lives.

Answer 1

Inspiration

Question 2

Inspiration involves

Answer 2

5 whys
Draw it
Show me
Tell a story

Question 3

Phase of design thinking, Here, you’ll make sense of everything that you’ve heard, generate tons of ideas, identify opportunities for design and test, and refine your solutions

Answer 3

Ideation

Question 4

Ideation involves

Answer 4

Synthesis
Brainstorm
Prototyping

Question 5

Phase of design thinking, in which now you have your chance to being your solution to life. How to get your idea to market and how to maximize its impact in the world

Answer 5

Implementation

Question 6

Implementation involves

Answer 6

Keep iterating
Live prototyping
Pilot

Question 7

Testing and getting feedback, it will help you get a great solution to market and show how to push it forward.

Answer 7

Keept iterating

Question 8

Is a chance to run your solution for a couple weeks out in the real world

Answer 8

Live Prototyping

Question 9

Is a longer-term test of your solution and a critical step before going to market.

Answer 9

Pilot

Question 10

3 components of Design thinking process

Answer 10

Ideation
Inspiration
Implementation

Question 11

A collective effort of a group of change agents aimed at persuading a group of target adopters toward certain ideas, attitudes, and behaviors that will benefit society as a whole.

Answer 11

Social Marketing

Question 12

Kay word: Change

Answer 12

Stop
Start
Keep

Question 13

Social marketing is not a theory but an approach?

Answer 13

T

Question 14

Social marketing uses commercial marketing techniques to influence audience

Answer 14

T

Question 15

Social marketing promotes behavior change in targeted groups

• accept new behavior
• reject a potential behavior
• modify current behavior
• abandon an old behavior

Answer 15

T

Question 16

3 Key components of social marketing:

Answer 16

Audience segmentation
Market research
Exchange theory

Question 17

Creating a social marketing campaign entails

Answer 17

• Writing a campaign sketch
• creating a campaign team

Question 18

Components of a campaign sketch

Answer 18

• objective
• target audience
• barrier
• message
• channel

Question 19

(Overall leader)

The role is to create a campaign sketch and team.

Monitors progress and development

Sets directions and gives instructions

Monitors progress and development

Answer 19

Campaign Manager

Question 20

Source of information on culture behavior and mindset of the target adopters

Answer 20

Researcher

Question 21

In charge of creating battlecry, tutles, articles, ideas and activities to suppoet campaign

Answer 21

Ideator

Question 22

In charge of tie ups or partnership/ sponsorship with mutual benefits

In charge of drafting partership contracts

Answer 22

Connector

Question 23

Mr./ms popularity

Charismatic, strong influence

Answer 23

Key opinion leader (endorser, artist)