Business unit 1 Flashcards
revise advantages and disadvantages of each topic
mission statements advantages
-communicate goals/vision to stakeholders (employees, cutsomers, investors, ect)
-clarify business purpose- this helps to define strategic direction
mission statement disadvantages
-Can appear vague and insincere-demotivating
-may not be reflected by the actions of the business-tarnish brand image, customers lose faith in the business
-wasteful of resources as it is time consuming-opportunity costs
-can be too optimnistic/unrealistic
falls in exchange rates advantages
increase price competitiveness abroad as it is cheaper for other countries to import
increased sales
disadvantages of a fall in exchange rates
importing more costly- results in lower profit
reduced purchasing power abroad- may need to seek domestic suppliers
higher costs
Advantages of cost leadership (porter’s matrix)
increased market share (take advantage of price elastic demand)
businesses can create a barrier to entry by using competitive pricing
in order to achieve cost leadership business have to streamline their operations, leading to increased efficiency and less waste
disadvantages of cost leadership (porter’s matrix)
limited profit per item R&D so limited innovation
quality concerns
vulnerable to market change e.g. a larger competitor who can take advantage of economies of scale
advantages of differentiation (porter’s)
premium pricing due to reduced price sensitivity
brand loyalty by meeting customer needs
increased profitablity
disadvantages of differentiation (porter’s matrix)
vulnerable to changes in consumer preferences
risk of imitation by new entrants
costly due to investment in R&D
Advantages of cost focus
strong position in the market due to niche market dominance (customer loyalty)
reduced competition
disadvantages of cost focus
risk of lager competitors
limited growth potential due to small market size and limited funds for R&D
advantages of differentiation focus
-premium pricing
-brand loyalty
disadvantages of differentiation focus
-limted sales potential due to small market
-risk of larger competitors
advantages of portfolio analysis
-effective resource allocation- prioritize investments in products based on Market share and growth potential
-tool for performance evaluation
-balanced product mix
disadvantages of portfolio analysis
limited predictive value
ignores external factors/oversimplified- strategies may not suit the market environment
advantages of SWOT analysis
helps allocate time and resources more effectively by focusing on strengths and solving weaknesses
helps develop strategies to improve market positioning (prioritise strengths and identify threats)- inc competitiveness
identify opportunities
disadvantages of SWOT analysis
risk of subjective interpretation
usefulness dependent on how data is used by managers
risk of subjective interpretation (qualitative)
porter’s five forces advantages
identify potential threats in the competitive environment
understand how to maximise competitive advanatges
improve market position and power to improve profitability
Organic growth advantages
avoid potential diseconomies-controlled growth
avoid culture clashes
less capital needed than inorganic
disadvantages of organic growth
slower than inorganic growth
limited potential grwoth due to market size
advantages of inorganic growth
exploit synergies
enter new markets
faster than organic
expand assets-stronger financial position
disadvantages of inorganic growth
risk of culture clashes
resource intensive
alienates existing customers
advantages of growth in companies
economies of scale
inc. market share
higher revenue
disadvantages of growth in companies
investment and marketing costs
loss of flexibility
communication issues-inefficiency, leading to diseconomies
advantages of sales forecasting
stock management-prevent overstocking or stockouts, reducing associated costs and improving reliability leading to an improved customer experience
gaining finance- reliable forecasts=more attractive to potential investors, banks more willing to provide loans
budgeting- improve cash flow management and therefore financial stability, increasing satisfaction of shareholders
Advantages of qualitative forecasting
useful for new products when there is little accurate or predictable historical data available
useful for markets subject to wide fluctuations in demand
useful for dynamic markets