MKT1104 (24/25) Lectures and seminar flashcards

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Decks in this class (14)

Lecture 2.1 Marketing Environment - Part 1.
What is the definition of marketing,
Who are the cim and what does cim...,
Who is ama and what does ama stan...
27  cards
Lecture 2.2 Marketing Environment - Part 2
What is the definition of the mic...,
What is the definition of the mac...,
The microenvironment in further d...
20  cards
Lecture 3.1 Buyer behaviour - B2C
Definition of consumer needs,
Definition of wants,
Definition of consumer demands
29  cards
Revel Flashcards - Chapter 3 Buyer behaviour.
What are the 4 influencing factor...,
Problem recognition,
Willingness and ability to fulfil...
40  cards
Revel Flashcards - Chapter 4 Segmenting Markets.
How do we define and profile our ...,
What is segmentation smith 1957 f...,
Segmentation is practical
29  cards
Revel Flashcards Chapter 6: Product.
The basic anatomy of a product as...,
Core product part of the anatomy ...,
Augmented product part of the ana...
37  cards
Revel Flashcards 6.4 How are brands developed and extended?
How are brands developed,
What are generic brands,
What are discreet brands
8  cards
Revel flashcards 6.5 What is the product life cycle?
Product lifecycle graph,
The introduction stage,
Growth stage 2
9  cards
Revel Flashcards 6.6 How are products positioned and re-positioned?
What is product positioning,
Defining and selecting an appropr...,
The value of perceptual mapping
5  cards
Revel flashcards Chapter 8.1 What re different channel structures?
What is a distribution channel,
What is the channel structure,
What are the 4 most common channe...
13  cards
Revel Flashcards 8.2 What is the rationale for using intermediaries?
What is the role of an intermediary,
What is the value of intermediaries,
What is transactional value
6  cards
Revel flashcards 8.3 What are the different types of intermediary?
What are the 5 different types of...,
Key characteristics of distributo...,
Key characteristics of agents and...
18  cards
Revel flashcards 8.4 What does channel strategy involve?e?
What is channel strategy,
What are conventional channels,
What is a dual multiple distribut...
20  cards
Marketing seminar 3 pre-reading questions/notes:
The model of level of product and...,
What is the core product,
What is the actual product
27  cards

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MKT1104 (24/25) Lectures and seminar flashcards

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