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Alice Bardgett
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Decks in this class (26)
Types of marketing
What is blue ocean marketing,
What is red ocean marketing,
What is market orientation
41
cards
Leadership styles
Looks at how leaders behave to in...,
How do authoritative leaders act,
How do affiliative leaders act
15
cards
Management styles
What is an autocratic style of ma...,
What is a consultive style of man...,
What is a persuasive style of man...
16
cards
Definitions
What are care competencies,
What are the 3 tests for finding ...,
What is competitive advantage
62
cards
Competitive advantage
In the 1980 s michael porter prod...,
How can cost be used to achieve c...,
What is an example of a cost stra...
12
cards
Digital world
Why is setting standards importan...,
Why is consumer tolerance importa...,
Why is customer dialogue importan...
16
cards
Marketing environments
What is the macro external enviro...,
What is the micro external enviro...,
What is the internal environment
24
cards
Strategy
What is a planning model,
What does the mckinsey 7s model d...,
What are the strengths of the mck...
38
cards
Marketing plan
What are the first steps,
What is the typical long range pl...,
What is the main purpose of a cor...
16
cards
Auditing
What should a balance sheet include,
What does a profit and loss state...,
What is organisational ability
19
cards
Brand valuation methods
What is the excess earning method,
What is the premium price method,
What is the p e ration method
7
cards
Analysis
What is market build up,
What is the jury method,
What is trend analysis
14
cards
Branding
What do you need to be aware of w...,
What are the benefits of line ext...,
What are points of difference
25
cards
Budget
What is marginal analysis,
What does an affordable budget mean,
What is an objective and task budget
18
cards
Tactics
What needs to be considered when ...
1
cards
Metrics
What is a marketing dashboard,
What is a marketing dashboard,
What are the benefits of a dashboard
11
cards
Project management
What is risk reduction,
What is risk avoidance,
What is risk sharing
23
cards
Consumer behaviour
What factors will influence custo...,
What is the learning model of cus...,
What is the psychoanalytical model
5
cards
Innovation
What are the 5 different roles of...,
How do you identify an innovative...,
What does a person have to do to ...
20
cards
Data
What are internal sources of seco...,
What are external sources of seco...
2
cards
Partnership sourcing
What are the main objectives of p...,
What is partnership sourcing,
What are some examples of interna...
10
cards
Innovation
What is scamper
1
cards
Marketing communications
What is marketing communication,
What planning models are used for...,
What does distribution mean
21
cards
Digital marketing
What is an end point website,
What is bounce rate,
What are launchpad sites
4
cards
Routes to market
What is market saturation,
What are some common issues that ...,
What factors should you consider ...
9
cards
Data Analytics
What is marketing information man...,
What is complex data analytics,
What is a marketing information s...
5
cards
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Marketing degree
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