z: ch 7 final

Question 1

(roles of mass media) gatekeeper

Answer 1

the press influences what subjects become national political issues and for how long.

Question 2

scorekeeper

Answer 2

cover elections as though they are horse races.

Question 3

watchdog

Answer 3

the press investigates personalities and exposes scandals

Question 4

narrowcasting

Answer 4

appeal to a narrow particular audience (mtv and espn)

Question 5

media-bias

Answer 5

44% of journalists identify as dems and only 16% republicans. the media gravitates to high drama, scandals violence—> NY times v Sullivan

Question 6

mass media

Answer 6

TV radio internet newspaper and other means of popular communication.

Question 7

sensationalize

Answer 7

the use of shocking stories or language at the expense of accuracy

Question 8

fdr and the media

Answer 8

FDR saw the media as an ally and held about 1000 press conferences. he was confined to a wheel chair so he made sure the media did not report his health status (the media of the time was radio)

Question 9

JFK and media

Answer 9

following the 1960 presidential debate (kennedy v nixon) polls showed those who watched TV thought kennedy won while those who listened to radio thought Nixon won. Kennedy looked better but Nixon sounded better.

Question 10

the vietnam war

Answer 10

the war taken into american living rooms because TV was getting popular. tv news reported the vietnam war in living color and exposed government lies about the progression of the war

Question 11

watergate

Answer 11

the break-in at the democratic national convention HQ in 1972 and the cover-up by the white house of its involvement leading to the resignation of Nixon.