WRG Interview Flashcards

1
Q

Tell us about yourself.

A

Well, I love bringing people together around a common goal or cause and I’ve been organising events in some capacity or another throughout my career over the last 9 years. So, I’ve gained some valuable experience both at work and on a voluntary basis, where I’ve organised events for members of the various communities I’ve been involved in, especially while living in Colombia for the last 3 years. I love being busy and it’s really important to me to be challenged at work so the prospect of working for an organisation creating innovative solutions for their clients really excites me.

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2
Q

Why are you leaving PM Adept?

A

They can’t afford to continue paying a London salary now that I’ve moved back home and also I want a role that is solely focused on events.

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3
Q

Why do you want to work for WRG?

A

WRG is doing such exciting and important work, particularly in the public sector, and I genuinely want to get behind that. I’m in my element when planning events. Nothing makes me happier than seeing weeks and months of planning come together in a seamless event that positively impacts delegates. I know that my natural ability to build rapport with others and self-organise would put me in good stead for this role and I’d love the opportunity to demonstrate that for WRG.

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4
Q

What skills would you bring to the role?

A

Apart from being very easy to work with, I am a very good communicator, but I also understand the importance of listening to other people’s ideas and concerns. I can build rapport quite easily and I have a strong understanding of the importance of fostering lasting relationships with stakeholders and suppliers. I’m very organised, and I think the experience of moving abroad alone to start a new life in Colombia has turned me into a very resilient problem solver.

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5
Q

What types of events have you planned?

A

I’ve planned a mixture of both virtual and in-person events - whilst at AAT, I planned CPD webinars and FB live events for members. I organised English learning events for a tech company in Colombia. I organised a fundraising music event for an NGO in Colombia and a few other voluntary events while in Colombia: language exchanges and community led workshops. And most recently I helped to coordinate a virtual conference for ICOM which is a network of marketing and advertising agencies.

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6
Q

Talk about a time you had to deal with a setback at an event. What did you do?

A

I’ve had speakers cancel right before an event. A couple of times actually. Once, at AAT, a speaker cancelled on the morning of a CPD event due to sickness. Thankfully over many years of working at AAT, I had built up a network of speakers who I maintained great working relationships with and I was able to source another speaker at the very last minute who was able to speak on the same topic. I almost went over budget as we had to cover another set of travel costs but I always leave a little bit of contingency in the budget for stuff like this so we didn’t go too much over in the end.

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7
Q

What is your experience working with budgets?

A

I’ve always had to work within a set budget when planning an event. I usually start with an overall budget, which includes an extra 10% for surprise costs. When researching vendors, my goal is to always get the highest value for the least cost so I do lots of research to save money. I usually check in with the budget sheet daily, tracking every expense as I go. I’ve definitely learned that paying attention to detail, knowing how to negotiate, and having that contingency budget helps to manage costs.

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8
Q

A deadline is fast approaching, and you’re worried that some of the event tasks/items won’t be ready in time. What do you do? How do you communicate this

A

As soon as there’s even the slightest hint of a supplier not coming through or some important element of the event not being ready in time, I start exploring my backup options which I will always have started compiling a list of right back at the planning stage. I keep my team informed of any changes or setbacks while working urgently to get the event back on track

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9
Q

Tell me about a time you had to work for a very demanding client. How did you deal with this? What did you learn about yourself from that experience?

A

I organised a Q&A webinar with an expert on GDPR for members while working at AAT. We only had a limited amount of time for the event so we sourced the questions pre-event to give to the speaker so that he could pre-prepare his responses. In the event comms, we put a little note at the bottom of the registration email advising members that we probably wouldn’t have time to answer any questions in the chat during the event so it was best to send in questions via email before the event. So, during the event there was a member who had posted 2 or 3 dense 200 word questions in the chat and we didn’t have time to address them in the Q&A. The member was livid and wrote into customer support to say that she had been ignored and that the speaker didn’t want to reply because she was a woman! Anyway, this got back to me and I contacted her to apologise… I forwarded her Qs onto the speaker via email and he later resolved her queries. I learned to emphasise instructions and event details more clearly as she said she knew nothing about not being able to post live Qs

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10
Q

How do you keep yourself organised?

A

There are a few tools that I use to stay organised. Every morning I open my emails, calendar and Trello board so that I can see clearly what I have to do and then I write down on paper a list of things that I have to get done that day. As well as digital task management tools like Trello, I enjoy the satisfaction of physically ticking off tasks on my paper todo list. And my most important tool of all is Confluence, which is a beautiful tool for documentation that I absolutely swear by.

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11
Q

How do you handle multitasking?

A

Multi-tasking comes quite naturally to me, I live for variety, and I generally prefer to have lots of things going on at once, that’s both in my professional and personal life. When I’m dealing with a lot of tasks at once, I usually create a checklist, which helps me to prioritise and guides me to work on the most urgent issues first. Also, I’ve learned to batch tasks so that I’m focusing on similar activities at the same time. That way, I don’t lose time and focus when I switch tasks

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12
Q

What are your favourite types of events to run?

A

In-person events are definitely my favourite as there are usually moving parts and things to consider like catering and physical materials so I really enjoy the variety that comes from that but virtual events also have their upsides in that they’re cheaper and you can accommodate more attendees so both have their pros and cons.

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13
Q

How do you ensure good communication between teams?

A

I take detailed notes when meeting with colleagues and stakeholders. Then I summarise all actions from those meetings and phone calls and relay them back to the person I’m communicating with to ensure we’re all on the same page and that neither party has missed any important details and then send all of the discussed details and actions in a follow up email. That has usually done the trick for me in preventing miscommunication.

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14
Q

How do you deal with a customer who is complaining about something?

A

I listen patiently to his or her issue, I apologise for the negative experience and I take personal responsibility in trying to resolve the issue while remaining calm and compassionate.

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15
Q

The event details keep changing, and the client is flip-flopping back and forth. What do you do?

A

Well, in the initial planning stage, it’s really important to set expectations early on. It’s easier to set expectations from the first client interaction than to have to disappoint them later down the line. If issues do arise then, I think honesty is definitely the best policy. It’s really important to clearly communicate with the customer exactly what can and can’t be delivered.

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16
Q

If you had to boil it down, what are three things an Event Coordinator should care about most?

A

This is a tough one, but I’d say it’s the content, the event setting and the budget. If any of those factors aren’t right for some reason, then that can have a devastating impact on the success of the event

17
Q

What makes an event successful and how do you measure that success?

A

This depends on what KPIs are important to you, they usually include attendee numbers, feedback scores, social media engagement, engagement with the messaging platform if virtual.. And you measure your results against the goals and objectives that you outlined at the event planning stage to tell you whether or not you’ve been successful

18
Q

What was your most successful event planning experience?

A

Hands down, the most successful event I planned had to be the fundraising music event that I organised in Colombia last year. I say this because we pulled it off with hardly any budget, I used my powers of negotiation to get free food for the performers and discounts on food and drinks for the attendees. And I used my people skills to get lots of volunteers onboard from my community to help me run the event on the night. The attendees gave excellent feedback and we raised a lot of money for a charity that really needed it. So yeah, a great success all round. Not without a few hiccups, but still a success

19
Q

How do you make sure your events stay within budget?

A

In my experience, the main reason that events go over budget is because of poor communication and a lack of foresight. When I’m planning events now, I make sure I communicate clearly and that I think through every step of the event in my mind beforehand so that every cost can be accounted for. If the event is going over budget, I’d look at costs that I could cut that wouldn’t impact delebgate’s experience in a significant way (fewer snack options, digital rather than printed materials)

20
Q

How do you prioritise tasks?

A

Honestly, this might seem really basic, but I love lists. Lists are the foundation of my organisation system. And when I’m prioritising, I make a list of all my tasks and then decide which tasks are urgent vs. the tasks that are important but not urgent and get those urgent ones out of the way first.

21
Q

What steps do you take to handle last minute or unexpected setbacks before and during an event?

A

Essentially, setbacks are things that you should consider during the initial planning phase by including some wiggle room in both the timeline and the budget for things that come up. But even with the best planning, issues can still arise during event an if they do, I stay calm, professional and honest at all times, taking whatever steps I can to mitigate the problem

22
Q

Briefly describe your work experience.

A

For the past 9 years or so, I have been organising events in some capacity. At AAT, I started as the social media coordinator but then I was quickly given the responsibility of managing all the Facebook Live CPD events for members covering a range of industry topics. Then I moved to S4N in Colombia where I taught English and organised learning events and workshops for software developers at the company’s offices. Then I decided that I wanted to return to London, so in June I took a remote project coordinator role at a project management agency where I’ve been looking after a client called ICOM. I helped organise their virtual conference last year and I’m responsible for some other digital projects there too.

23
Q

Tell us about a time you failed as an event coordinator and what you learned from it

A

About an hour before the event started, the laptop asked to do an update, after the update, the audio started failing and I couldn’t fix it for one of my first Facebook live events. Event had to stop. We had just under 2000 people watching and a speaker who had come to London all the way from Leeds. The Mac’s sound was completely gone. My manager wasn’t picking up. We had no other laptops available in the building, only desktops which we couldn’t move to the recording room. Nightmare. A lot of lessons came out of that experience. Always a minimum of two people at each event, events are always better run by a team. Always have a backup device. Don’t do updates on your equipment minutes before you’re due to go live.

24
Q

ICOM event: What platform was used for the ICOM virtual conference?

A

The attendees used a platform created by TRIMM to view a live stream of the conference but all the speakers and the content itself was streamed via Zoom.

25
Q

ICOM event: What were your three main tasks before the event? (1 for attendees and 2 for speakers)

A

I made sure that all attendees had access to the platform by sending them their personal login codes via email and that all speakers had the links and logins for their sessions and knew what time their sessions were.

26
Q

ICOM event: What challenges were there?

A

Communicating when sessions would start in different time zones was challenging. Luckily, there is a great website called world time buddy.com that really helped with that. Also, communicating login codes was a big challenge, especially for some attendees that said they wanted to attend at the very last minute, for which we had to create and provide “dummy” login codes.

27
Q

ICOM event: What 3 things did you learn?

A

That communication and organisation are key to successfully running online events. Scheduling reminder login emails 5 mins before each session (which can be done via MailChimp) can really help increase attendance. Having a master list of tasks and links in a Google Sheet that is accessible to everyone planning the event is also important.

28
Q

ICOM event: How did attendees send messages in the chat? Was there a chat function?

A

Yes, TRIMM’s platform did have a chat function. Attendees were free to send chats whenever, but when it came to questions, Emma served as a filter in terms of the ones she ultimately decided to ask speakers (during the Q&A allotted time at the end of each speaker’s session).

29
Q

ICOM event: What is RegFox and how did you use it?

A

RegFox is the event registration software that ICOM used to create their event website. It allows delegates to register and pay for the event and sends automatic confirmation emails to delegates. It also organises registrations into easy-to-extract Excel sheets plus a million other features.

30
Q

ICOM event: What kind of technical support did you have to provide for the speakers?

A

A couple of days before the event, speakers had to send us their slides so that we could test streaming them and make sure there were no issues. We also had calls with the speakers a few days before the event to walk them through how the login process would work. And then, on the day, 30 mins before their scheduled time to do a video and mic check and make sure they had good lighting, they were connected to a power source and had a strong internet connection.

31
Q

ICOM event: What kind of technical support did you have to provide for the attendees?

A

We reminded them of their individual login codes and the links to log in to see the event streams.

32
Q

ICOM event: What kind of communications did you have with TRIMM in the planning of the event?

A

We had a lot of back and forth in terms of content to add to their platform with event info. (times, speaker bios, speaker headshots, etc.). We also had to periodically provide them with a list of registered attendees so that they could provide us with lists of unique login codes for their platform.

33
Q

What do you know about Cvent?

A

You can use Cvent for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. You can also use it for reporting and analytics for post-event.

34
Q

How do you work in a team?

A

I’m really easy to get along with. I love working in a team, and I really believe that the best ideas are born out of collaboration. Also, I’m an extrovert, so I’m really energized by team dynamics and experience has taught me that being able to listen to your team is just as important as being able to communicate well and I’m quite strong in both those areas.

35
Q

Tell me about a time you delivered exceptional customer service.

A

One of my responsibilities for our client ICOM is to respond to agencies when they send in news stories about their agencies. The news stories are usually about things like mergers & acquisitions, agency awards and successful campaigns. We get a tons and tons of emails telling us about agency news and I could very easily get away with sending generic, template responses to these agencies, saying congratulations on their recent news blab la bla. But I know how important it is for customers to feel like they’re getting a human service, they want to feel like more than just a ticket number. So, I always go above and beyond, sending personalised responses to each agency after taking the time to read each and every word of their article and including some kind of specific reference to their news in my response. I find that this is a really important personal touch that helps clients know that we care.

36
Q

What do you know about the types of events that we run?

A
  • I was so impressed by your showcases. Such exciting work. Particularly the Car Free Day that you designed for TFL in 2019 where you transformed the city centre into a car free paradise for the day with activities and performances while raising awareness of London’s pollution problem.
  • Also, the interactive virtual experience that you designed for Global Bank to replace their all-expenses paid trip for their employees was incredible. So creative and engaging. I loved the virtual train and conductor.
  • I like the concept of the Intersection X that you mention on your website. The way you combine intelligence, collaboration, execution, and creativity to deliver experiences that inspire lasting change. Really forward thinking and I want to get behind it.
37
Q

What are your thoughts on the TCEG family values?

A

I looked into TCEG’s family values, and they really resonate with me and my style of work. Especially the value about being agnostic. It’s so important for me to work with people who take an open-minded approach to problem solving so that everyone feels able to share ideas. Working collaboratively is also something I value a great deal, so this feels like a very good match for me.