What is Data? Flashcards

1
Q

What is Data Analytics?

A

The process of converting data into useful information

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2
Q

What is Descriptive Analytics?

A

What has already happened

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3
Q

What is Diagnostic Analytics?

A

Why something happened

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4
Q

What is Predictive Analytics?

A

What is likely to happen

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5
Q

What is Prescriptive Analytics?

A

What action to take

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6
Q

What is Business Intelligence?

A

Answers questions to the when and where

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7
Q

Why is Data Analytics different to Business Intelligence?

A

It answer the questions of the how and why events occur

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8
Q

What is Open Data

A

Data that has no restrictions (eg Government Data)

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9
Q

What is Public Data?

A

Available data but harder to access than Open data.

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10
Q

What is Proprietary Data?

A

Data owned by an organisation.

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11
Q

What is Operational Data?

A

Day to day business operation data

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12
Q

What is Research Data?

A

Collected, observed and generated data.

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13
Q

What are the four types of analytics?

A

Descriptive, diagnostic, predictive, prescrptive

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14
Q

What are the 3”V”s of Big Data

A

Volume, variety and velocity.

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15
Q

What is nominal data?

A

Data that has no order and cannot be measured by numbers

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16
Q

What is Ordinal data?

A

Data that can be ordered, such as height and length.

17
Q

What is Binomial data?

A

Data that can be placed in two categories, such as True/False, Yes/No

18
Q

What is quantitative data also known as?

A

Categorical Data

19
Q

What is Quantitative Data?

A

Data that is measured using numbers.

20
Q

What three categories fall under Qualitative Data?

A

Nominal (named), Ordinal (ordered) and Binomial (binary)

21
Q

What two categories fall under Quantitative data?

A

Discrete Data and Continuous Data

22
Q

What are the FOUR levels of data structure

A

Structured,
Semi-structured,
“Quasi” Structured,
Unstructured.