What Influences A Consumer When Shopping

Question 1

Personal

Answer 1

We all have our own likes and dislikes

E.g certain types of fragrance will appeal to individual tastes

Question 2

Cultural

Answer 2

Our cultural background can influence our choice of food, clothes and other purchasing decisions

E.g formal wear may vary according to culture e.g a girl from India community wearing a sari

Question 3

Ethical

Answer 3

Our ethical concerns can influence our purchases

E.g an ethical buyer may choose to buy from a local market (fewer food miles)

Question 4

Economic

Answer 4

This refers to the amount of money we have available to spend

E.g consumer may not be able to satisfy a want or a e.g a holiday

Question 5

Physiologic

Answer 5

Relate to our bodies and how they function

E.g a coeliac (person who can not tolerate gluten in their diet) will buy gluten free options

Question 6

Psychological

Answer 6

Relate to our thoughts and a consumer may choose a particular brand because they are familiar to it

Question 7

Social

Answer 7

Influenced by the people around us and their opinions

E.g you might decide to buy a style of shoes because all your friends wear them

Question 8

Factors that may influence us to want to buy something

Answer 8

It’s healthy, ready made, reduced, colours, organic