Week 9 Flashcards
1
Q
punishment versus reward
A
if customers feel as if they are being punished for what was once a given, they will be upset and react negatively
2
Q
punishment by time versus by money
A
make people wait longer in lines > than making them pay. People consider time not as egregious of a loss
3
Q
the ultimatum game
A
can accept or reject the offer if feel unfair. Sensitivity to fairness and justice
4
Q
Fairness in decision making: Equality
A
equal pay for everyone
5
Q
Fairness in decision making: Equity
A
equal pay for equal work
6
Q
the Milgrim study
A
- the electric shock test, seeing how high people would shock their fellow American.
- Shows not much cross cultural difference.
- 65% went to 450 Volts
7
Q
interest-driven obedience vs blind obedience
A
Interest - get benefit for following orders or punishment for not following => rational.
Blind - when authority has no power, but people still obey => NEVER rational
