Week 11 Flashcards
What are the 6 goals of internal communications?
- Boost performance
- Motivate
- Engage hears and minds
- Connect people
- Inspire
- Inform and educate
What are tools for internal communication?
- Emails
- Employee portals
- CEO blogs
- Face to face meetings
- Speeches
- Conference calls
- Surveys
- Employee newsletters
- Lunch room bulletin boards
What are the 4 principles of internal communications?
- Clear, consistent messaging
- Open, candid communication
- Sharing information
- Practicing what is preached
What 7 questions should you ask yourself before communicating with employees?
- Why am I communicating?
- What will employees think?
- Who would employees trust to hear this news from?
- What are my 3 most important points?
- What is the best channel to communicate this message
- What is the most authentic way of engaging with employees?
- How will I know it worked?
What are the risks of bad internal communications?
- Significant drop in employee productivity
- Voluntary turnover/training costs
- Tougher to attract new talent
- Employees stop referring friends or recommending products
- Customer service suffers
- Loss of sales/revenue
- Information leaks
- Rise in absenteeism and “sick” days
What is the difference between push and pull communication?
Pull: Tools that allow employees to access information they need and “pull” it as desired
Push: Tools that “push” information onto employees by providing it when employees have not necessarily asked for it, such as an email
What is the definition of “organizational/corporate culture”?
The shared values, beliefs and “learned responses” of an organization’s employees
What are the 7 reasons employees leave?
- Job was not as expected
- Mismatch between job and person
- Too little feedback
- Too few growth opportunities
- Feeling devalued
- Stress from work-life imbalance
- Loss of trust in senior leaders
What are the 7 reasons people come to work?
- People want to feel part of a team
- People want to feel like they are making a difference
- They want to be rewarded and recognized
- They want to be intellectually challenged
- They want to grow professionally
- They want to feel valued
- They want to be proud of the place that they work
What are the 3 reasons leadership communication fails?
- Distrust vs trust
- Monologue vs collaboration
- Complexity vs simplicity
What are the 4 types of ghost writing?
- CEO
- Their ideas and words
- Their ideas, your words
- Your ideas and words
What are the 6 benefits of a CEO blog?
- A blog is better than mass emails that get lost
- A blog is more personal
- A blog makes the CEO more accessible to interact with employees
- An intranet blog is a gateway to an external blog
- Blogs often get communicators close to the CEO
- Encourages staff to ask important questions
What is corporate social responsibility (CSR)?
An organization’s responsibility toward people and the planet
What is cause PR?
PR efforts that are conducted for social, charitable, and environmental reasons
What is RSS?
Rich Site Summary
- Allows people to place news and other announcement-type items into a format that can be pushed to RSS readers and Web pages
