Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Writing for PR Exam > Week 10 > Flashcards

Week 10 Flashcards

1
Q

What is stakeholder management?

A

The strategic umbrella that aims to build mutually beneficial relationships with important audiences that impact, or are impacted, by an organization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the 4 steps to reaching stakeholder objectives?

A
  1. Stakeholder Identification
  2. Stakeholder Analysis
  3. Stakeholder Communication
  4. Stakeholder Engagement
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are examples of stakeholder engagement?

A
  • When companies have active corporate social responsibility and pursue environmental initiatives
  • When developers try to earn community support for future plans to build in their communities
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What do you want to motivate stakeholder to do?

A
  • Buy products and services
  • Donate to or support my programs
  • Volunteer time and expertise
  • Work for or partner with me
  • Pass supportive legislation for your organization
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What were Lululemon’s competitive advantages?

A
  1. Grassroots Communication Strategy
  2. Product Innovation Strategy
  3. International Growth Strategy
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the three cycles of issues and crisis management?

A
  1. Preparation
  2. Response
  3. Prevention
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Define “crisis”

A

A specific, unexpected and non-routine event or series of events that create high levels of uncertainty and threaten, an organization’s high priority goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are the two components of crisis management?

A
  1. Preventing a crisis from happening

2. Managing a crisis once it has occurred

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Define “legitimacy”

A

Refers to the right for a company to exist in the public’s opinion because it shares their values

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are some elements that should be incorporated into a crisis plan?

A
  • A designated team
  • Defined responsibilities for each member
  • Media contact lists
  • Spokespersons
  • Key messages
  • Processes for disseminating information
  • Templates for response materials
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are the five P’s for successful crisis management?

A 
Proper
Preparation
Prevents
Poor
Performance
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is the APP Template?

A

APP = Anticipate Prepare and Practice

- Created by Dr. Vincent Covello to help organizations prepare for crises

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is the CCO Template?

A

COO = Compassion Conviction and Optimism

- Created by Dr. Vincent Covello as steps to making a statement in a crisis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are Kaiser/Lachance’s elements of crisis management?

A
  1. Media relations and monitoring
  2. Message developing
  3. Spokesperson training
  4. Vulnerability assessment
  5. Issue/crisis communications manuals
  6. Crisis simulations
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the 4 reputation crisis categories?

A
  1. Operational product
  2. Corporate/financial
  3. Data/IT
  4. Behavioural/individual (most sensational)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the role of a communications team in a crisis?

A

To be fast, thorough, analytical and responsive

17
Q

How long, on average, does it take for a company to develop a meaningful response to a crisis?

A

21 hours

18
Q

What are the guiding principles of response in crisis communications?

A
  1. Respond quickly
  2. Show empathy and concern
  3. Be transparent
  4. Be authentic and accessible
  5. Offer reassurance
  6. Validate your message with actions
  7. Be responsive to stakeholder needs
  8. Take appropriate ownership
19
Q

What are the 4 rings of filtering unwanted information?

A
  1. Selective exposure
  2. Selective attention
  3. Selective perception
  4. Selective retention
20
Q

What are the 4 persuasive strategies?

A
  1. Identification
  2. Suggestion of action
  3. Familiarity and trust
  4. Clarity
21
Q

Explain central and peripheral routes?

A

Central Route: used by people who think about messages extensively before becoming persuaded

Peripheral Route: used by those unwilling to spend time thinking about a message

22
Q

What are the two argument strategies?

A
  • Reasoned Argument

- Emotional Appeal

23
Q

What is a compliance strategy?

A

Persuasive strategies designed to gain agreement through techniques of persuasion based not on reasoned argument but on some other method of enticement

24
Q

What is a sanction strategy?

A

Use rewards and punishments controlled by either audience members themselves or as a result of the situation

25
Q

What is an appeal strategy?

A

Call upon the audience to help or come to the aid of the communicator or some third party represented by the communicator

Writing for PR Exam (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions