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Vis Com > Vis Com > Flashcards

Vis Com Flashcards

1
Q

Design Elements

A

(FaT CaT PeLTS)

Form
Type
Colour
Tone
Point
Line
Texture
Shape

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2
Q

Design Principles

A

(CoPs ❤ BiG CHiPS)

Cropping
Proportion
Balance
Figure-Ground
Contrast
Hierarchy
Pattern
Scale

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3
Q

3D drawings

A

Paraline drawing- Isometric and Planometric

Perspective Drawing- 2 point perspective and 1 point perspective

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4
Q

Draw 2d orthogonal drawing + symbol what is its measurements

A

check = 8mm and 16mm circle

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5
Q

3 types of Drawing

A
  1. Observational Drawing
  2. Visualisation
    3.Presentation
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6
Q

Purposes (DIG A PIT)

A
  1. Depict - Illustration
  2. Inform - Brochure
  3. Guide - Map
  4. Advertise - Magazine ad
  5. Promote - Musical Festival poster
  6. Identify - logo
  7. Teach - Ikea instruction booklet
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7
Q

Media

A

= apply

e.g Paint, Ink, Digital Application (photoshop), pencil
Digital Application - vector based = illustrator raster based = photoshop

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8
Q

Methods

A

= using the
e.g painting, printing, digital image manipulation, drawing

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9
Q

Materials

A

e.g Canvas, Paper, Screen, Card

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10
Q

What type of ruler for isometric and planometric drawings

A

Iso= 30 Plano=45

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11
Q

Research- BRIEF

A

1- Research= info is collected for inspo, investigation and analysis
2- Generation of ideas= Application of research, info, and inspo when creating design ideas
3- Development of Concepts= Selection of ideas and development of 2D and 3D visual communications
4- Refinement= Modification and Change in response to feedback and evaluation against brief
5- Resolution of Presentations= Presentation of visual communication that satisfy brief

BRIEF=MIDDLE BIT
Client needs
Purpose
Target audience
Context
Constraints

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12
Q

The purpose of Research is to

A

Gather imagery for you to use to support you
Spark new ideas
Spark some creativity
Allow you to think about new things and different options

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13
Q

Presentation Styles

A

-poster
-brochure
-logo
-website
-packaging design

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14
Q

ISOMETRIC DRAWING conventions

A

30 degree-depth lines
Viewed from an angle
vertical lines stay vertical
circles become elipses

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15
Q

PLANOMETRIC DRAWING- conventions

A

Lines recede at 45 degrees
Vertical lines stay vertical
Circles on top on plan stay circles
Viewed from edge/corner

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16
Q

1 point perspective

A

Viewed from a flat side
Horizontal and depth lines converge at the single vanishing point which is on the horizon line
Verticals stay vertical
Circles will be seen as ellipses- must be freehand

17
Q

2 point Perspective

A

Viewed from a corner/edge
Horizontal and depth lines converge at the vanishing point which are on the horizon line
Verticals stay vertical
Circles will be ellipses- freehand

18
Q

Line Conventions

A

Visible lines (Thick Continuous)
Hidden Lines(Thick Dashed)
Centre Lines (Thin Chain)
Title and Dimension lines (thin continuous)

19
Q

Line conventions- Priority of lines + Visible or hidden

A

1.Visible (or object) = lines are always shown in preference to hidden lines or center lines
2. Hidden Lines= lines take precedence over center lines

Priority of Lines
1. See lines
2. Hidden lines
3. Centre lines

20
Q

3 design fields

A

Communication design - visual information for communication purposes
Industrial design- objects and predicts
Environmental design- built or constructed environment

21
Q

Examples of considerations and constraints

A

Cost
Time
Location
Restriction on colour or type
Restrictions on imagery that must be included

22
Q

Context in VCD

A

The physical location of a visual communication

23
Q

5 characteristics of a TARGET AUDIENCE

A

gender
location
age
demographic
interests and lifestyle

24
Q

kerning

A

kerning is the adjustment of space between adjacent type characters to optimize their appearance

25
Q

Tracking

A

Tracking is the adjustment of space between groups of letters

26
Q

Point Size

A

Measurement of type size: distance from the highest ascender to the bottom of a descender

27
Q

Leading

A

The adjustment of space between lines of type

28
Q

Type autonomy

A

baseline, x-height, descender, ascender, stem, crossbar, arm, bowl, leg, tail, ear, serif

29
Q

Typeface

A

Is the overall design of type characters. a group of typeface w a common design in a set of weights is referred as a family

30
Q

Typography

A

is the technique of arranging typeface. Selecting typefaces, point size, line length, leading ,tracking, and kerning is known as typography. Techniques used for production of typographic visual communication can include letterpress, digital, hand generated, constructed

31
Q

Presentation formats

A

Logo, branding, presentation board, brochure, postcard, book, 3D model, webpage, map

32
Q

Factors that influence design

A

Aesthetics - way design looks
Function - how TA uses the design
Social (cultural, religious, political)
Technology - was access / what is available
Economics (financial)
Environmental- being sustainable

33
Q

registered design

A

protects industrial design mass production in factory/ by machines protected for 10 years

34
Q

Trademarks

A

identifies products or services of a particular source from those of others
- register and pay
-brands
-logo, colour, package, unique aspects
-TM exclusive mark
-can be registered and payed for the R symbol = protected for 10 yrs

35
Q

Patents

A

protects inventions and prototypes, indust. technologie/functions
lasts for 20 years - must provide tech drawings and pay fee for registration - Grants you exclusive rights to commercialise or license your intervention up to 20 yrs
new inventive and useful
e.g newly invented chemicals,how camera lens attachs

36
Q

copyright

A

Free and automatic
Gives owner exclusive right to make copies of a creative work
Distiguish small part copied enough to breach CP laws
Auth don’t need tp use C symbol
copyright last for whole life 70+ yrs after death then falls to public domain
idea and outcome of product can be protected e.g pantone colour comb. for logos can be copyright

37
Q

Communication design specialist

A

-printer
-materials expert (stock)
-photographer
-video artist
-typographer
-illustrator
-silk-screen printer
-animator
-web designer

38
Q

Industrial Design Specialist

A
  • manufactuer
    -engineer
    -toolmaker
    -materials expert (e.g on plastics)
39
Q

Environmental Design Specialist

A

Architects work with-
-Land surveyor
-City Planner
-Structural engineer
-Civil engineer
-Archaeological consultant
-Heritage assessor
-Ecological sustainable developer

Interior designers work with
-sound expert
-lighting expert

Landscape designers work with-
-Horticulturalist
-Tradespeople

Vis Com (1 decks)

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