Venue Naming Rights Flashcards
1
Q
Purpose of Leveraging Venue-Naming Rights:
A
To increase brand exposure, build credibility, and create long-term marketing value for the sponsor.
2
Q
Who Benefits from Venue-Naming Rights? (4 Groups)
A
The Sponsor (Company)
Organization
The Fans
Community
3
Q
Other Marketing Plan Components in Venue-Naming Rights:
A
Branding
Advertising
Hospitality & Events
Merchandising
4
Q
Challenges to venue naming rights
A
-Cost
-Contract Length/ Changes
-Brand Fit
5
Q
IMC stands for?
A
Integrated Marketing Communications
-A strategy that combines different marketing tools (advertising, PR, social media, sponsorships, etc.) to deliver a consistent brand message across all platforms.
