Unit 9 Flashcards
social psychology
the scientific study of how we think about, influence, and relate to one another.
attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s disposition.
fundamental attribution error
the tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.
attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events.
peripheral route persuasion
occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
Central route persuasion
occurs when interested people focus on the arguments and respond with favorable thoughts.
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request.
role
a set of expectations (norms) about a social position, defining how those in the position ought to behave.
Philip Zimbardo
the Stanford psychologist who created a simulated prison and had men pretend they were guards or prisoners. this went horribly and he had to call off the study.
norms
understood rules for accepted and expected behavior. norms prescribe “proper” behavior.
cognitive dissonance theory
the theory that we act to reduce discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. for example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.
Solomon Asch
studied conformity with a simple test.
conformity
adjusting our behavior or thinking to coincide with a group standard.
normative social influence
influence resulting from a person’s desire to gain approval or avoid disapproval.
informational social influence
influence resulting from one’s willingness to accept others’ opinions about reality.
Stanley Milgram
social psychologist. conducted the prison study.
social facilitation
improved performance on simple or well-learned tasks in the presence of others.
social loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.
deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
group polarization
the enhancement of a group’s prevailing inclinations through discussion within the group.