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Marketing > Unit 2 The Pharmaceutical Healthcare Business in the Philippines > Flashcards

Unit 2 The Pharmaceutical Healthcare Business in the Philippines Flashcards

1
Q

defined as the totality of all policies, facilities, equipment, products, human resources and services which address the health needs, problems and concerns of patients

A

Healthcare Delivery System

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2
Q

Healthcare Delivery System is large, complex, multi-level and multidisciplinary consisting of:

A

Public and Private (Formal and Informal) Sectors

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3
Q

develops and approves state quality standards and clinical protocols

A

Department of Health

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4
Q

responsible for the organization and implementation of the mandatory accreditation of health care facilities and the issuing of licenses

A

Department of Health

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5
Q

tasked with providing primary and secondary hospital care,

A

Local Government Units (provincial governments)

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6
Q

tasked with providing primary health care, promotive and preventive health programs and basic ambulatory clinical care.

A

city and municipal governments

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7
Q

This act requires government health agencies and personnel to use generic names in purchasing, prescribing, dispensing, and administering medications.

A

Generics Act of 1988 (RA No. 6675)

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8
Q

The Department of Health uses its budget to procure drug products based on the

A

Philippine National Drug Formulary.

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9
Q

_______________ are given to pharmaceutical companies which in turn are required to fulfill the drug products upon receiving a Notice of Award.

A

Specific bid prices

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10
Q

T/F: Drug products intended for the DOH are uniquely stickered with tamper-proof marks containing the words: “Philippine Government Property Department of Health NOT FOR SALE” – to prevent inadvertent sale to the public and other establishments.

A

True

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11
Q

The private sector consists of thousands of for-profit and non-profit health providers, which are largely _______________________ and where health care is generally paid for through user fees at the point of service.

A

market-oriented

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12
Q

T/F: The private health sector is regulated by the Government through a system of standards and guidelines implemented through the licensure procedures of the DOH and the accreditation procedures of PhilHealth.

A

true

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13
Q

T/F: Physicians in the private sector are not obliged to prescribe generic drugs. Brand names can be used.

A

True

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14
Q

traditional healers (herbolarios) and traditional birth attendants (hilots), which are not covered by any licensing or accreditation system by the Government.

A

Non-formal health service

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15
Q

This shows how Filipinos spend for drug products and other healthcare services.

A

Philippine Health Expenditure Care Financing Scheme

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16
Q

three (3) sources of funds:

A

Household out-of-pocket payment
Government schemes
Voluntary health care payment

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17
Q

represents how much available money is spent on drug products by a family.

A

Household out-of-pocket payment

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18
Q

represents DOH bidding purchases and PhilHealth contributions.

A

Government schemes

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19
Q

represents personal health insurance coverages

A

Voluntary health care payment

20
Q

This source of fund remain very high which severely limits financial access to health care and/or may push people into poverty in case of catastrophic health expenditures.

A

Out of Pocket Payments (OOP)

21
Q

This source of funds can also affect the purchasing power of patients and decreased susceptibility to marketing campaigns.

A

Out of Pocket Payments (OOP)

22
Q

products that may be bought by a patient even without a prescription

A

OTC

23
Q

T/F: OTC drug products may still be prescribed by a physician.

A

True

24
Q

Choice of OTC drug product for self-care depends on different factors:

A
  • Advertisement
  • Historical use
  • Endorsement (family member, friends)
  • Professional advice (pharmacist)
25
Q

Also called as non-prescription medicines

A

OTC

26
Q

Directions on the label of OTC drugs must be followed as directed by the

A

Pharmacist

27
Q

These drugs are heavily advertised through most media channels due to tough competition

A

OTC

28
Q

T/F: Marketers of OTC drugs often target specific patients to differentiate a brand from others

A

True

29
Q

referred to as Ethical Drug Products

A

Prescription Drug Products

30
Q

drugs that require a physician’s prescription before it can be sold to a patient

A

Prescription Drug Products

31
Q

These drug products can only be dispensed by an establishment that has a direct supervision of a registered pharmacist

A

Prescription Drug Products

32
Q

drug products which can be categorized as both an OTC drug and a prescription drug depending on its strength

A

Mefenamic acid, Naproxen Sodium

33
Q

This aims to Inform healthcare professionals (HCPs) about new treatment options
available

A

Ethical Marketing

34
Q

This aims to Enable HCPs to provide the most appropriate treatment for their patients.

A

Ethical Marketing

35
Q

This aims to Allow companies to gain adequate return on the significant research and
development (R&D) investment

A

Ethical Marketing

36
Q

This aims to gain from pharmaceutical research (resulting to sales) would enable
continuous treatment discovery.

A

Ethical Marketing

37
Q

The pharmaceutical industry has an obligation to communicate health information with:

A

integrity
accuracy
clarity
completeness

38
Q

truthfulness on all aspects of
medical information

A

integrity

39
Q

medical information based only on
approved and reliable medical sources

A

accuracy

40
Q

provision of the correct & approved
use of the drug

A

clarity

41
Q

truthfulness on both the risks
and benefits of the drug being marketed

A

completeness

42
Q

the government’s response to the problem of inadequate provision of good quality essential drugs and high cost of drugs

A

Philippine National Drug Policy (PNDP)

43
Q

stands on five pillars designed to eventually bring about the availability and affordability of safe, effective, and good quality drugs for all sectors of the country,especially for the poor who need them most, but who can least afford them

A

Philippine National Drug Policy (PNDP)

44
Q

5 Pillars of the Philippine National Drug Policy (PNDP) are

A
  1. assurance of the safety, efficacy and usefulness of pharmaceutical products through quality control
  2. promotion of the rational use of drugs by both health professionals and the general public
  3. development of self‐reliance in the local pharmaceutical industry
  4. targeted procurement of drugs by government
  5. people empowerment
45
Q

known as the Generics Act of 1988

A

RA 6675

46
Q

landmark law that allowed the generics market in the Philippines.

A

RA 6675 Generics Act of 1988

47
Q

T/F: Under RA 6675, Pharmacists and Drug Establishments are obliged to inform the patient of the different alternatives of the drug products prescribed by the physician

A

True

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