Types of Conformity

Question 1

What is conformity?

Answer 1

Changing ones behaviours or beliefs to match others, due to real or imagined group pressure.

Question 2

What is compliance? (Kelman)

Answer 2

A temporary type of conformity, where individuals conform publicly but privately maintain their own views.
* usually to gain approval

Question 3

What is identification? (Kelman)

Answer 3

A moderate form of conformity, where we conform to the attitudes of a group because the group has something we value.

• individual feels a sense of belonging
• lasts as long as we value that group

Question 4

What is internalisation? (Kelman)

Answer 4

The deepest form of conformity, where the beliefs of the group become apart of the individuals own belief system
(public + private).
* permanent