Typefaces Flashcards
What usually influences what typeface a company chooses?
Target market
What are the 2 main groups of typefaces?
Serif and sans serif
How would you describe a serif font?
Formal, traditional, very readable, decorative flicks on the end of the letters.
Where would serif fonts most typically be used?
Magazines and newspapers for the body text
How would you describe a sans serif font?
Modern, bold, aimed at a younger target market
Where would a sans serif font typically be used?
Headings and subheadings
How would you describe a slab font?
Look better when bigger, hard to read in body text, draws attention to titles and headings, chunkier serifs on the ends of letters
Where would slab fonts typically be used?
Posters and billboards
How would you describe a script font?
Intimate, linking letters, difficult to read, feminine, warm, friendly
Where would a script font typically be used?
Brand names, captions, tag lines
How would you describe a fun font?
Humorous, informal, difficult to read, young/very young target market
Where would a fun font typically be used?
Captions, tag-lines, headings (occasionally)
How would you describe a modern font?
Part of the printed world, excitement, youthfulness, modernism, technology, movement
Where would a modern font typically be used?
Logos, brand names, product names , magazines
