TEST 4 (Chapter 13)\

Question 1

In media economics, an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally.

Answer 1

Monopoly

Question 2

In media economics, an organizational structure in which a few firms control most of an industry’s production and distribution resources.

Answer 2

Oligopoly

Question 3

In media economics, a market with many producers and sellers but only a few differentiable products within a particular category; sometimes called a monopolistic competition.

Answer 3

Limited Competition

Question 4

In media economics, the payment of money, primarily by consumers, for a book, a music CD, a movie, an online computer service, or a cable TV subscription.

Answer 4

Direct Payment

Question 5

In media economics, the financial support of media products by advertisers, who pay for the quantity or quality of audience members that a particular medium attracts.

Answer 5

Indirect Payment

Question 6

The economic process of increasing production levels so as to reduce the overall cost per unit

Answer 6

Economies of Scale

Question 7

The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power.

Answer 7

Hegemony

Question 8

In media economics, the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate.

Answer 8

Synergy

Question 9

The phenomenon of American media, fashion and food dominating the global market and shaping the cultures and identities of other nations

Answer 9

Cultural Imperialism