Test 1

Question 1

The amount of money the publisher pays the author before the book is published

Answer 1

An Advance

Question 2

In NYC in 1833, he established daily papers that contained human interest stories, charging the readers a penny

Answer 2

Benjamin Day

Question 3

This humorist was most popular especially with the short story, “The Celebrated Jumping From of Calaveras County”

Answer 3

Mark Twain

Question 4

The oldest media business is…

Answer 4

Books

Question 5

She is credit with being the first female editor of a newspaper

Answer 5

Elisabeth Timothy

Question 6

Communication within one person is an example of _________ communication

Answer 6

Intrapersonal

Question 7

Headaches, hunger, and fatigue are examples of _________ noise

Answer 7

Physiological

Question 8

A person, the marketing department, or an ad agency is an example of…

Answer 8

Sender

Question 9

The name of the first American newspaper published in 1690

Answer 9

Publick Occurrences

Question 10

This magazine is still the oldest consumer magazine in print

Answer 10

Scot’s Magazine

Question 11

His invention of movable type led to the pass printing of books in the mid 1800s

Answer 11

Johannes Gutenberg’s Printing Press

Question 12

Using a transmitting device to communicate from one person to larger audiences is an example of _________ communication

Answer 12

Mass

Question 13

Technical language of bad grammar is an example of _________ noise

Answer 13

Semantic

Question 14

The singular form of the word ‘media’ is…

Answer 14

Medium

Question 15

Name 3 types of magazines with an example of each

Answer 15

Consumer: People
Trade/Professional: Veterinary Practice
Company: Chueron USA

Question 16

She is known as the first woman editor of a magazine and wrote “Mary had a Little Lamb”

Answer 16

Sarah Josephe Hale

Question 17

He started “The Crisis”, was the first African American to earn a Doctorate Degree and was a co-founder of the NAACP

Answer 17

W. E. B. Du Bois

Question 18

She was a female reporter who campaigned for civil rights and became the first female journalist to sit in the Senate Press Gallery

Answer 18

Jane Grey Swisshelm

Question 19

Abridged versions of classic books and popular new titles on CDs are _________

Answer 19

Audiobooks

Question 20

How were many of the earlier books written and what was the main theme?

Answer 20

Handwritten; usually related to religion

Question 21

Sharing experiences directly with another person is an example of _________ communication

Answer 21

Interpersonal

Question 22

This industry was directly affected by the International Copyright Law of 1891

Answer 22

Books

Question 23

Language that the government felt could lead to a rebellion is known as _________

Answer 23

Seditious writing

Question 24

This term means investigative, watchdog, or reform journalism and is in reference to a character in “Pilgrim’s Progress”

Answer 24

Muckraking

Question 25

He published “The Ladies Home Journal” and printed stories crusading against dangerous medicines

Answer 25

Cyrus Citrus

Question 26

He started the first circulating library in America

Answer 26

Benjamin Franklin

Question 27

Identify the 3 communication revolutions

Answer 27

Phonetic Writing, the Printing Press, the Internet

Question 28

2 early colonial American women/publishers

Answer 28

Anna Zenger, first female publisher and John D Russworm, abolitionist

Question 29

Why do today’s magazines target specialized audiences?

Answer 29

To defeat competition >:3