Test 1 Flashcards
The amount of money the publisher pays the author before the book is published
An Advance
In NYC in 1833, he established daily papers that contained human interest stories, charging the readers a penny
Benjamin Day
This humorist was most popular especially with the short story, “The Celebrated Jumping From of Calaveras County”
Mark Twain
The oldest media business is…
Books
She is credit with being the first female editor of a newspaper
Elisabeth Timothy
Communication within one person is an example of _________ communication
Intrapersonal
Headaches, hunger, and fatigue are examples of _________ noise
Physiological
A person, the marketing department, or an ad agency is an example of…
Sender
The name of the first American newspaper published in 1690
Publick Occurrences
This magazine is still the oldest consumer magazine in print
Scot’s Magazine
His invention of movable type led to the pass printing of books in the mid 1800s
Johannes Gutenberg’s Printing Press
Using a transmitting device to communicate from one person to larger audiences is an example of _________ communication
Mass
Technical language of bad grammar is an example of _________ noise
Semantic
The singular form of the word ‘media’ is…
Medium
Name 3 types of magazines with an example of each
Consumer: People
Trade/Professional: Veterinary Practice
Company: Chueron USA
She is known as the first woman editor of a magazine and wrote “Mary had a Little Lamb”
Sarah Josephe Hale
He started “The Crisis”, was the first African American to earn a Doctorate Degree and was a co-founder of the NAACP
W. E. B. Du Bois
She was a female reporter who campaigned for civil rights and became the first female journalist to sit in the Senate Press Gallery
Jane Grey Swisshelm
Abridged versions of classic books and popular new titles on CDs are _________
Audiobooks
How were many of the earlier books written and what was the main theme?
Handwritten; usually related to religion
Sharing experiences directly with another person is an example of _________ communication
Interpersonal
This industry was directly affected by the International Copyright Law of 1891
Books
Language that the government felt could lead to a rebellion is known as _________
Seditious writing
This term means investigative, watchdog, or reform journalism and is in reference to a character in “Pilgrim’s Progress”
Muckraking
He published “The Ladies Home Journal” and printed stories crusading against dangerous medicines
Cyrus Citrus
He started the first circulating library in America
Benjamin Franklin
Identify the 3 communication revolutions
Phonetic Writing, the Printing Press, the Internet
2 early colonial American women/publishers
Anna Zenger, first female publisher and John D Russworm, abolitionist
Why do today’s magazines target specialized audiences?
To defeat competition >:3
