Test #1 Flashcards
Messages and ideas that are central to the series create:
framing
What media overtook Television in 2016 in advertising spending
digital
Largest newspaper in the United States by paid circulation
Wall Street Journal
of ads found in a single program/issue/medium etc
clutter
1st and most important step in advertising plan
set objectives
The extent to which two goods compete with each other, such as coffee and tea, is known as
substitutes
This attracts low-cost audience, offers varied media, is information-heavy, and aids selling
advertising
Early investigative journalism was called
muckraking
Casting, plot devices, editing, voiceovers, music, screen captions & directions are examples of
methodology
The essential skills of inquiry and self-expression necessary for citizens in a democracy
media literacy
In newspapers, the standard-bearer of journalistic excellence in the US is considered to be
The New York Times
Consumer’s multi-tasking strategies for navigating the new information environment are known as
social or organic convergence
Two or more organizations sharing some advertising cost is known as
cooperative advertising
The type of convergence that encourages trans-media storytelling is called
cultural convergence
