terms you just need to know

Question 1

primary data

Answer 1

• information collected directly from the source by the researcher

Question 2

secondary data

Answer 2

• information that was not collected directly by the current researcher but was collected at an earlier time by someone else

Question 3

qualitative data vs quantitative data

Answer 3

quantitative data is information that is expressed numerically
qualitative is info that is not expressed numerically. written or verbal statements are usually gathered

Question 4

objective vs subjective

Answer 4

objective data is info that is observable, measurable, variable and free form the personal bias of the researcher
- subjective data is info that is based on personal opinion, interpretation, Pov. This data is determined by the research participants and cant be verified by the participants. often biased and vary from person to person