Techniques Flashcards
What is the technique of celebrity endorcement?
When a company associates their product with a popular celebrity.
What technique is humor?
Make your audience laugh so the advertisement is associated with feelings or emotions.
What is the technique Bandwagon?
Letting your audience know that they will be left out if they do not buy the product.
What is the technique individuality?
When a company encourages an audience to celebrate their own style and/or rebel against what others are doing.
What is the technique of unrealistic expectations?
Presenting your product in a way that is too good to be true.
What is the technique sense of urgency?
To push the audience to act fast in purchasing a product.
What is the technique of putting down the competitor?
Usually, a company makes a competitive company seem less and inferior to there’s to boost their sales.
What is the technique of rhetorical question?
A question that doesn’t need a response because the answer is usually in the question.
What is the technique of alliteration?
Where nearby words repeat a constant sound in the word.
What is the technique repetition?
When a word or a phrase is repeated more that once.
What is the technique of hyperbole?
When a phrase or anything is exaggerated.
What is the technique of using logos and slogans?
Using a popular logo of a slogan shows the audience which company is selling the product.
What are the four?
- To inform the audience of an issue
- To make the audience buy a product
- To express a point of view to the audience
- To make the audience change there behavior in a way
What is convert advertising?
Refers to a product or brand advertised in entertainment or the media.
What are high modality words?
Words that give off a seriousness and a commanding feel to them.
