Surveys, Samples, And Populations Flashcards
____ - Involves asking people directly about their attitudes and behaviors (subjects are asked a series of questions that they respond to. People may not give the most accurate results for fear that the survey won’t be confidential or may answer the way they think the interviewer wants to hear)
Surveys
____ - Surveys usually study these. The whole group that the researcher is studying. (May identify a target population)
Populations
___ ___ - Specific portion of the population that we are trying to study
Target population
____ - The researcher may not study everyone in the population and just take a subset of the population (needs to choose this very carefully or there might be bias. Some may skew the results)
Sample