superhuman Flashcards
why was the superhuman advert created?
to promote the 2020 Paralympic Games
who was the superhuman advert created by?
oscar nominated cinematographer, Bradford young
which channel was broadcasting the games and made the campaign?
channel 4
how many times had channel 4 done a campaign for the paralympics before this?
twice before
what does the advert explore?
the sacrifices made and trials endured by the Paralympic athletes in preparation for the 2020 Paralympic Games
what is compassion fatigue and how have channel 4 avoided giving audiences this in the advert?
compassion fatigue is where if audiences have seen too many sad adverts, they start to loose interest and empathy, superhuman avoids this by taking an upbeat tone
what does the dissonant chord at the start of the advert show?
tension is being created
what does the overlapping of the voice over in the begging surrealist sequence suggest?
creates an overhwmiling feeling, reflective of Karen’s coz’s feelings in this moment when starting a race
why are lots of extreme close ups used here?
(0.15-0.45)
to show the athletes facial expressions and emotions as they face struggles
what is the narrative in this section trying to show?
(0.15-0.45)
that the disabled athletes are determined and they carry on even when doing their sport is difficult
what does the shot-reverse-shot of the man in the wheelchair eating breakfast whilst looking at his drum set suggest?
that the athletes have to refrain from doing their hobbies or pursuing other interests due to the workload of their sport
what does the shot of Ellie Simmons putting on her goggles whilst she has makeup on show?
she can be feminine and still do well at her sport, shown through all the medals she has on
what does the shot-reverse-shot of Ellie Simmons facing herself about to dive in the pool suggest?
the only person she is in competition with is herself ,pressure of beating herself and always improving
what does the shot of the woman in the wheelchair getting knocked down and getting back up suggest?
their disability doesn’t stop them and they are determined
what does the low key lighting suggest in the shots where the dad misses his daughters birthday?
suggests he’s isolated and struggling because he’s away from his family but he has to be because of his dedication to his sport
what does the fast paced training sequence show?
their strength and integrity but also the anticipation for the Paralympic’s as they are working faste and harder each day
