Study Guide Flashcards
__________ more than 40% of all American menswear manufacturers.
New York, New Jersey, and Pennsylvania
The first ready to wear shops were called:
Slop shops
_____________ is credited with popularizing the terms lipstick, makeup, and eye shadow.
Max Factor
Which of the following is not one of the top five apparel companies in the world?
Adidas
The women’s apparel industry includes all categories of apparel in the following size ranges: Women’s, Juniors, and Seniors.
False
The largest fashion trade show in the US is _________?
MAGIC Las Vegas
Which is not one of the four p’s in Borden’s Marketing Mix?
Price, Product, Phase, Promotion
Phase
The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and evening wear.
False
In Dual Distribution, apparel is made available in both wholesale and retail channels.
True
Facial makeup, lip, and cheek color, eye makeup, and liquid and powder foundations are part of which category?
Skin care, sun care, color cosmetics, and brand cosmetics
Color Cosmetic’s
Word used for an expensive line in the United States of Europe is ___________.
Collection
Factory production of apparel in the United States began with:
Men’s Clothing
Avon and Mary Kay are examples of companies that use which marketing technique?
Direct Selling
In womenswear, private labels usually priced in the better price zone but quality is comparable to that of designer signature or bridge apparel.
True
