Strategy Implementation Flashcards
whta is the formula to a perfect move aganist a competitor
speed, act quickly
What is the Marketing Mix
Marketing Mix: known as the 4 Ps of marketing, provides how to convince customers to purchase desirable goods/services
- a company’s Product is what it sells to customers
- the Price of a good shoudl match with teh value offered
- Place can refer to a physical purchase point as well as distribution channel
- Promotion consists of the communication used to amrket a product including advertising, public relations, etc.
What are some Intellectual Property Rights?
- Competitive Advantage: Distinguishes brands (trademarks) and products (patents) from competitors.
- Revenue Generation: Licenses and royalties provide additional income streams.
- Market Expansion: Franchising opportunities and strategic partnerships leverage IP assets.
- Encourages Innovation: Protects R&D investments and incentivizes new technologies.
- Increases Valuation: IP assets enhance overall company value and attract investors.
- Legal Protection: Safeguards against infringement and deters market entry threats.
Or/and choose any of the Strategies (Cooperate and/or Competitive)
Cooperate Level:
* Joint venture ✔
* Strategic Alliances ✔
* Colocation ✔
* Co-opetition ✔
* Diversification (related and unrelated into new markets or products to reduce risk) ✔
* Retrenchment or Restructuring ✔
* Power Hierarchy Strutural Change ✔
* Funactional ✔
* Divisional ✔
* Matrix ✔
* Flat (horizontal) ✔
* Integration ✔
* Horizontal (mergers: come together), (acquisition: company bought another company) ✔
* Vertical - backward or froward ✔
* Portfolio Planning: To allocate resources across a company’s range of businesses, products, or services to maximize growth and profitability. ✔
Competitive Strategies:
* Differentiation ✔
* Cost leadership ✔
* Focus ✔
* Segmentation ✔
* Psychographic ✔
* Behavioural ✔
* Geographic ✔
* Demographic ✔
* Product ✔
