Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Sport Management > SPM 330 midterm review > Flashcards

SPM 330 midterm review Flashcards

You may prefer our related Brainscape-certified flashcards:
Sports Trivia flashcards
1
Q

when was the golden age of television?

A

1950s

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

who was the radio pioneer that took credit for other people’s inventions?

A

lee forest

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what was the first newspaper to send a reporter to a sporting event?

A

boston gazette

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what agreements offer the greatest portion of revenue?

A

broadcast deals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what’s one word that most describes tv’s impact on the sports world?

A

revenue

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what year did AT&T and Bell Atlantic give USA first demo

A

1927

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

who is the father of modern day radio?

A

guglielmo marconi

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what’s the main purpose of press releases?

A

to persuade

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what rule in media is used to divide the field in half and stay on one side of the field?

A

180 rule

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what structure is used for soft news?

A

pregnant i

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what are press conferences used for?

A

groundbreaking news

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what is the reason broadcast media may ask the manager for duct tape?

A

to hold down the camera cables

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what federal legislation law in 1972 prohibits sex discrimination?

A

title 9

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

during media day conferences, what tidbit will provide info?

A

pre season polls

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

how much time in advance should you alert media for soft news?

A

3-5 days

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what media event is the most time efficient way to communicate?

A

press conference

17
Q

news conferences shouldn’t last longer than?

A

30 minutes

18
Q

how long do you need to plan media days?

A

9 months

19
Q

why is tv considered the most powerful & popular media in the world for sports?

A

has the ability to bring the audience into sports arenas

20
Q

what is the process of gathering info for news stories?

A

news gathering process

21
Q

what are 2 main reasons the inverted pyramid method is most efficient?

A

you can easily cut off unimportant info and quick delivery

22
Q

what news focuses on issues and actions?

A

hard news

23
Q

what is the most important reason to add an interview to a news story?

A

credibility

24
Q

“Are you upset?” is what kind of question?

A

closed ended

25
Q

what is the most important question you need to ask in an interview?

A

“is there anything else i should know?”

26
Q

what should you give to the interviewee after an interview?

A

business card

27
Q

what else can you do in an interview rather than questions?

A

make observations

Sport Management (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions