Social Media Flashcards
What is a social media app?
any web based app that supports info publishing and sharing, building of personal profiles, and connecting a community/searching within a community
- ability to share and create content
- participate in social networking
Describe the 7 types of social media
- traditional social networking sites (facebook, twitter, tiktok)
- social review sites (Yelp, TripAdvisor)
- image and video sharing sites (Instagram, Snapchat)
4.video hosting sites (Youtube)
5.community blogs (Tumblr)
6.discussion sites (Reddit, Quora)
7.sharing economy networks (Airbnb) –> allow to share resources
What are desirable features of a social media app
- quick login
- simple user interface
- customizable social profile
- appealing news feed
- content sharing
- live video streaming
- follow or send friend requests
- push notifications
- easier search
- private communication
- security
What are the opportunities for using social media in healthcare (clinician, patient, and mental health perspective)?
clinician’s perspective:
- love it for BLOGGING to talk about their thoughts
-doesn’t require 3+ years to publish like writing a peer-reviewed journal
-allows you to connect with people around the world
-good for younger generation
Patient’s perspective:
- gives them access to their own medical records –> “open-notes”
- better to be on the same page for doctor-patient communication when it comes to discussing their health
Mental Health perspective:
- “if we’re not sharing it, we’re carrying it”
- let’s us talk it out!
-do not feel alone
Describe the benefits of using social media for healthcare practices
- measurable
- targeted message
- create a trusting relationship with patients
-more patients - cost effective
- time effective
- compelling message = content tailored to auidience
- relevant message
Describe 5 considerations before using social media in healthcare
- Security risk
- has to do with personal health information in regards to patients private medical information - Spread of false information
- not all info on the internet is true, therefore leading to patients “misdiagnosing” themselves - using the internet to self-diagnose
- lack of quality control of content
-can put patients at risk if they believe what’s online and try to treat it on their own without seeking professional help
-seek the internet before a doctor, decreasing patients in clinics
4 . lack of control over content
-not many quality checks done online
- time consuming
- having to set up an account, keep posting regularly, making sure to respond to patients regularly
-seems to be easier to have face-to-face interaction!
What are the main differences between PIPEDA (Canada) and HIPPA (U.S.) approaches to protecting health information?
PIPEDA (canada):
-Personal Information Protection and Electronic Document Act
- applies to all personal data whether in health or not
-broader and inclusive
- users, statistics, and volume must be availible to the covered entities
- protects sensitive personally identifiable info (name, age, ID #s, blood type, etc…)
HIPPA (USA):
-Health Insurance Portability and Accountability Act
- more selective
- protects personal health info for certain sectors of health industry
-sectors include: health insurers, Health care providers, health exchange organizations
Summarize the pros and cons of using social media and healthcare.
Pros:
- increased patient satisfaction
- enhancement of coaching/patient education
- enhances scheduling –> decrease no shows
- strong communication blw pt-doctor
- convient to patients
- lower cost of admin stuff and overhead
Cons:
- risk of unprofessional conduct
- poor quality of info can be posted
- breaches patient privacy
-violation of patient-clinician boundary
- licensing issues
-costs
- impersonal communication
What are Natural-language Processing (NLP) used in social media research?
NLPs:
- patient narratives are UNSTRUCTURED info but can be vital in understanding social context and delivering successful healthcare outcomes
- looking for words or phrases in blogs or group chats that related to SOCIAL DETERMINANTS OF HEALTH of a patient (slide 21)
- look for food insecurity, social content, environment, education, healthcare systems, economic stability
-use Artificial intelligence to help
-works in coordination with SNAs (slide 23)
What are Social Network Analysis (SNA) used in social media research?
where you learn things about the world from analyzing social media
look at CONNECTIONS between people to see how a disease can occur
works in coordination with NLPs (slide 23)
