Social influence – types of conformity Flashcards
What is compliance?
The lowest level of conformity when a person changes their public behaviour but not their private beliefs.
What is identification?
The middle level of conformity when a person changes their public behaviour and their private beliefs only when they are in the presence of the group.
What is internalisation?
The deepest level of conformity here a person changes their public behaviour and their private beliefs. And is often the result of informational social influence.
Who established the three levels of conformity?
Kelman
Who established the three levels of conformity?
Kelman
Who established the explanations of conformity?
Deutsch and Gerard (1955).
What is normative social influence?
When a person conform is because of a need to be accepted by the group, they privately disagree and keep their old attitudes.
What is informational social influence?
This is based on our need to be right in some ambiguous situations we are uncertain what to do this means we might look at the people who are perceived to be experts and conformed them both publicly conform and privately agree this can lead to internalisation.
Evaluate NSI using Asch
Asch’s study provides evidence - p’s along with the wrong answer in post interviews p’s said they changed answer to avoid disposal from the rest of the group shows compliance - Asch demonstrated a variation where p’s write down the answer we dropped to 12.5%- shows people change behaviour due to a pressure increasing the validity of NSI.
Using Jenness study evaluate ISI
There is empirical evidence to support ISI - Jenness asked p’s to make independent judgements about the number of jellybeans contained in a jar p’s discuss their answer with a group. They made a second estimate which moved closer to the main of the group - shows internalisation of group beliefs will take place will only occur in ambiguous situations - providing evidence that people will change their behaviour in order to be increasing the validity of ISI.
What is one limitation of NSI and ISI
It does not offer a complete explanation of why people conform – Turner argues that people conform because they want to maintain the norms of the group referent informational social influence and based on social identity theory - reinforces individual self categorisation incomplete because people might conform for reasons not measured by the model - therefore a process theory may be more valid in explaining conformity.
