Session 1

Question 1

What is the W-Curve of cultural adaption?

Answer 1

The W-Curve depicts the psychological adjustment to a new culture over time and, if accruing, the reentry into the home culture.

Question 2

Which stages has the W-Curve?

Answer 2

1. Honeymoon
2. Disorientation
3. Conflict / Culture Shock
4. Adaption
5. Adjustment

Question 3

What is the Iceberg model of culture?

Answer 3

It distinguishes between observable (percepta) and non observable (concepta) cultural dimensions.

Observable are Material and Social Dimensions, while Mental Dimensions are often not directly oberservable.

Question 4

Explain the Onion Model of culture

Answer 4

Hofstedes Onion model has 4 layers: 
Symbols
Heros
Rituals
Values  

and expressions/practices slicing through all layers.

Question 5

Give 1 example for each onion layer

Answer 5

1. Symbols: National flag of Germany
2. Hero: Actor Daniel Brühl
3. Rituals: Wearing black to a funeral in Germany
4. Values/Norms: German punctuality

Question 6

Name the 7 Ps of Marketing with a cultural adaption

Answer 6

Product 
Price
Place
Promotion
People
Physical evidence
Process Management

Question 7

Name 3 types of high cultural dependency and which should be adjusted

Answer 7

1. Food
2. Books
3. Textiles

Question 8

Name one example for each part of the iceberg

Answer 8

Visible (percepta): Language

Invisible (concepta): Values/Norms