SaS Enterprise Miner

Question 1

Applied Analytics Workflow?

Answer 1

1. Define analytic objective or business problem
2. Select cases
3. Extract input data
4. Validate input data
5. Repair input data, if necessary
6. Transform input data
7. Apply analysis
8. Generate deployment models
9. Integrate deployment into production systems
10. Gather results
11. Assess observed results
12. Refine analytic objective

Question 2

What is SEMMA architecture?

Answer 2

Sample (small enough to get effective results)
Explore (anticipated variables, unknown patterns, and anamolies)
Modify (variables - creating, selecting and transforming)
Model
Assess (usefulness and reliability of the findings)